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Securities Activities of Banks in the GLB Era - Cleary Gottlieb Steen ...

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a reward for previously provid<strong>in</strong>g credit or<br />

o<strong>the</strong>r services.<br />

(B) A bank from grant<strong>in</strong>g credit to a customer<br />

based on <strong>the</strong> desire or hope that <strong>the</strong> customer<br />

will obta<strong>in</strong> additional products from <strong>the</strong> bank<br />

even if <strong>the</strong> bank conveys to <strong>the</strong> customer this<br />

desire or hope for additional bus<strong>in</strong>ess.<br />

(C) Cross-market<strong>in</strong>g <strong>the</strong> full range <strong>of</strong> products<br />

<strong>of</strong>fered by <strong>the</strong> bank or its affiliates,<br />

encourag<strong>in</strong>g an exist<strong>in</strong>g customer to purchase<br />

additional products, or cross-sell<strong>in</strong>g multiple<br />

products (“whe<strong>the</strong>r suggestive or aggressive”).<br />

(D) Offer<strong>in</strong>g multiple products as a package if <strong>the</strong><br />

bank also <strong>of</strong>fers <strong>the</strong> customer <strong>the</strong> opportunity to<br />

obta<strong>in</strong> <strong>the</strong> customer’s desired product (or a<br />

discount on <strong>the</strong> desired product) from <strong>the</strong> bank<br />

separately from <strong>the</strong> allegedly tied product.<br />

b. Condition or Requirement Imposed on <strong>the</strong> Customer by <strong>the</strong><br />

Bank<br />

(i) Even if a condition or requirement exists ty<strong>in</strong>g a<br />

customer’s desired product to ano<strong>the</strong>r product, a<br />

violation <strong>of</strong> <strong>the</strong> Anti-ty<strong>in</strong>g Statute may occur only if<br />

<strong>the</strong> condition or requirement was imposed on <strong>the</strong><br />

customer by <strong>the</strong> bank.<br />

(ii) This does not <strong>in</strong>clude “voluntary” (or “reverse”)<br />

customer-<strong>in</strong>itiated ties, <strong>in</strong>clud<strong>in</strong>g when a customer<br />

believes that it stands a better chance <strong>of</strong> secur<strong>in</strong>g a<br />

scarce commodity (such as credit) by “volunteer<strong>in</strong>g” to<br />

accept o<strong>the</strong>r products or services from <strong>the</strong> bank or its<br />

affiliates.<br />

(iii) It should also be possible <strong>in</strong> appropriate circumstances<br />

for a bank to respond to a request for a particular<br />

“voluntary tie” with a counter-<strong>of</strong>fer suggest<strong>in</strong>g a<br />

17

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