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BE PREPARED TO FALL<br />

IN LOVE WITH<br />

CRUS BOURGEOIS WINES<br />

BY ALAIN ECHALIER<br />

PHOTOGRAPHS:<br />

©CLAUDE CLIN-0604,<br />

© CLAUDE PETIT<br />

Are you really familiar with Bordeaux wines sporting the intriguing ‘Cru<br />

Bourgeois’ moniker on their labels? In an era of constant one-upmanship and an<br />

ocean of endorsements and superlatives, is this just one more marketing gimmick<br />

to catch the consumer’s eye, or is it genuinely meaningful? We went through the<br />

required specifications with a fine-tooth comb and quizzed the chairman of the<br />

Alliance along with various member chateaux. And here is our verdict!<br />

CHÂTEAU DE VILLAMBIS<br />

10 AUTUMN 2022 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE

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