Zero to One_ Notes on Startups, or How to Build the Future ( PDFDrive )

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EVERYBODY SELLSNerds might wish that distribution could be ignored and salesmen banished toanother planet. All of us want to believe that we make up our own minds, thatsales doesn’t work on us. But it’s not true. Everybody has a product to sell—nomatter whether you’re an employee, a founder, or an investor. It’s true even ifyour company consists of just you and your computer. Look around. If you don’tsee any salespeople, you’re the salesperson.
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Copyright © 2014 by Peter ThielAll
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PrefaceZERO TO ONEEVERY MOMENT IN B
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THE CHALLENGE OF THE FUTUREWHENEVER
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century air conditioning, and even
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STARTUP THINKINGNew technology tend
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A QUICK HISTORY OF THE ’90SThe 19
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MANIA: SEPTEMBER 1998-MARCH 2000Dot
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hurry. A South Korean firm wired us
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The entrepreneurs who stuck with Si
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dogmatically rejecting them. Instea
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In this book, we’re not intereste
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Think about how Google talks about
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between Hackers and Jaws: rap star
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RUTHLESS PEOPLEThe problem with a c
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monopoly profits provides a powerfu
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competed even harder for the standa
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Office vs. Docs, and Surface vs. Ne
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If you can’t beat a rival, it may
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In March 2001, PayPal had yet to ma
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CHARACTERISTICS OF MONOPOLYWhat doe
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3. Economies of ScaleA monopoly bus
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BUILDING A MONOPOLYBrand, scale, ne
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Silicon Valley has become obsessed
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YOU ARE NOT A LOTTERY TICKETTHE MOS
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CAN YOU CONTROL YOUR FUTURE?You can
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merry in the meantime: hence Europe
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hubris. You can still visit the Bay
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businessman, but actually his own a
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opinion exactly, so for the most pa
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Francis Bacon wrote that “the pro
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American households were saving, at
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THE RETURN OF DESIGNWhat would it m
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YOU ARE NOT A LOTTERY TICKETWe have
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Page 71 and 72: The error lies in expecting that ve
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Page 75 and 76: After 10 years, however, the portfo
Page 77 and 78: WHAT TO DO WITH THE POWER LAWThe po
Page 79 and 80: SECRETSEVERY ONE OF TODAY’S most
Page 81 and 82: WHY AREN’T PEOPLE LOOKING FOR SEC
Page 83 and 84: are found mostly in history books a
Page 85 and 86: THE WORLD ACCORDING TO CONVENTIONHo
Page 87 and 88: THE CASE FOR SECRETSYou can’t fin
Page 89 and 90: HOW TO FIND SECRETSThere are two ki
Page 91 and 92: WHAT TO DO WITH SECRETSIf you find
Page 93 and 94: FOUNDING MATRIMONYWhen you start so
Page 95 and 96: To see misalignment at its most ext
Page 97 and 98: ON THE BUS OR OFF THE BUSAs a gener
Page 99 and 100: VESTED INTERESTSStartups don’t ne
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Page 103 and 104: BEYOND PROFESSIONALISMThe first tea
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Page 107 and 108: DO ONE THINGOn the inside, every in
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Page 111 and 112: NERDS VS. SALESMENThe U.S. advertis
Page 113 and 114: himself). The polar opposite busine
Page 115 and 116: The traditional U.S. aerospace indu
Page 117 and 118: mass appeal but lack any method of
Page 119: One of these methods is likely to b
Page 123 and 124: SUBSTITUTION VS. COMPLEMENTARITYFif
Page 125 and 126: people. We don’t trade with compu
Page 127 and 128: computer hybrid approach from PayPa
Page 129: generalized artificial intelligence
Page 132 and 133: SEEING GREENAT THE START of the 21s
Page 134 and 135: 5. The Distribution QuestionDo you
Page 136 and 137: THE TIMING QUESTIONCleantech entrep
Page 138 and 139: THE MONOPOLY QUESTIONIn 2006, billi
Page 140 and 141: Cleantech entrepreneurs’ thinking
Page 142 and 143: THE DISTRIBUTION QUESTIONCleantech
Page 144 and 145: gas, and gas prices had fallen more
Page 146 and 147: THE MYTH OF SOCIAL ENTREPRENEURSHIP
Page 148 and 149: broader markets in the future.TEAM.
Page 150 and 151: world needs energy, only a firm tha
Page 152 and 153: THE FOUNDER’S PARADOXOF THE SIX P
Page 154 and 155: THE DIFFERENCE ENGINESome people ar
Page 156 and 157: Where does this strange and extreme
Page 158 and 159: Another example is Sean Parker, who
Page 160 and 161: WHERE KINGS COME FROMExtreme founde
Page 162 and 163: For some fallen stars, death brings
Page 164 and 165: distinctive persona? Or, in his inc
Page 166 and 167: the impeccably credentialed executi
Page 168 and 169: future will look a lot like the pre
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Singularity, an attempt to name the
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Illustration CreditsThe illustratio
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Boyle, RobertbrandingBranson, Richa
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Earnhardt, Dale, Jr.East Asian fina
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housing bubble, 2.1, 8.1Howery, Ken
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dynamism of newlies ofprofits ofpro
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Q-CellsRand, AynRawls, John, 6.1, 6
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globalization andproprietarytechnol
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About the AuthorsPeter Thiel is an
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