Zero to One_ Notes on Startups, or How to Build the Future ( PDFDrive )

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Illustration CreditsThe illustrations in this book were drawn by Matt Buck, based on the followingimages:8.1: Unabomber, Jeanne Boylan/FBI composite sketch8.1: Hipster, Matt Buck13.1: Brian Harrison, Business Wire13.1: Elon Musk, Sebastian Blanco and Bloomberg/Getty Images14.1: Richard Branson, Ethan Miller/Getty Images14.2: Sean Parker, Aaron Fulkerson, flickr user Roebot, used under CC BY-SA14.3: Elvis Presley, Michael Ochs Archives/Getty Images14.3: Michael Jackson, Frank Edwards/Getty Images14.3: Britney Spears, Kevin Mazur Archive 1/WireImage14.4: Elvis Presley, Tom Wargacki/WireImage14.4: Michael Jackson, David LEFRANC/Gamma-Rapho via Getty Images14.4: Britney Spears, New York Daily News Archive via Getty Images14.5: Janis Joplin, Albert B. Grossman and David Gahr/Getty Images14.5: Jim Morrison, Elektra Records and CBS via Getty Images14.5: Kurt Cobain, Frank Micelotta/Stringer/Getty Images14.5: Amy Winehouse, flickr user teakwood, used under CC BY-SA14.6: Howard Hughes, Bettmann/CORBIS14.6: magazine cover, TIME, a division of Time Inc.14.7: Bill Gates, Doug Wilson/CORBIS14.7: magazine cover, Newsweek14.8: Steve Jobs, 1984, Norman Seeff14.8: Steve Jobs, 2004, Contour by Getty Images
IndexPage numbers in italics refer to illustrations.Abound SolarAccentureadvertising, 3.1, 11.1, 11.2, 11.3AfghanistanAirbnbairline industryAllen, PaulAmazon, 2.1, 5.1, 5.2, 6.1, 12.1Amundsen, RoaldAndreessen, HorowitzAndreessen, MarcAnna Karenina (Tolstoy)antitrustApollo ProgramApple, 4.1, 5.1, 5.2, 6.1, 14.1branding ofmonopoly profits ofAristotleArmy Corps of EngineersAT&TAztecsBaby BoomersBacon, FrancisBangladeshBarnes & NobleBeijingBell LabsBerlin WallBetter PlaceBezos, Jeff, 5.1, 6.1big dataBill of Rights, U.S.bin Laden, Osamabiotechnologybiotech startups, 6.1, 6.2board of directorsBostrom, NickBox, 9.1, 11.1
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Copyright © 2014 by Peter ThielAll
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PrefaceZERO TO ONEEVERY MOMENT IN B
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THE CHALLENGE OF THE FUTUREWHENEVER
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century air conditioning, and even
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STARTUP THINKINGNew technology tend
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A QUICK HISTORY OF THE ’90SThe 19
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MANIA: SEPTEMBER 1998-MARCH 2000Dot
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hurry. A South Korean firm wired us
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The entrepreneurs who stuck with Si
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dogmatically rejecting them. Instea
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In this book, we’re not intereste
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Think about how Google talks about
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between Hackers and Jaws: rap star
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RUTHLESS PEOPLEThe problem with a c
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monopoly profits provides a powerfu
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competed even harder for the standa
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Office vs. Docs, and Surface vs. Ne
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If you can’t beat a rival, it may
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In March 2001, PayPal had yet to ma
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CHARACTERISTICS OF MONOPOLYWhat doe
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3. Economies of ScaleA monopoly bus
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BUILDING A MONOPOLYBrand, scale, ne
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Silicon Valley has become obsessed
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YOU ARE NOT A LOTTERY TICKETTHE MOS
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CAN YOU CONTROL YOUR FUTURE?You can
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merry in the meantime: hence Europe
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hubris. You can still visit the Bay
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businessman, but actually his own a
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opinion exactly, so for the most pa
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Francis Bacon wrote that “the pro
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American households were saving, at
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THE RETURN OF DESIGNWhat would it m
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YOU ARE NOT A LOTTERY TICKETWe have
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to understand: we don’t live in a
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The error lies in expecting that ve
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of companies that will successfully
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After 10 years, however, the portfo
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WHAT TO DO WITH THE POWER LAWThe po
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SECRETSEVERY ONE OF TODAY’S most
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WHY AREN’T PEOPLE LOOKING FOR SEC
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are found mostly in history books a
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THE WORLD ACCORDING TO CONVENTIONHo
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THE CASE FOR SECRETSYou can’t fin
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HOW TO FIND SECRETSThere are two ki
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WHAT TO DO WITH SECRETSIf you find
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FOUNDING MATRIMONYWhen you start so
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To see misalignment at its most ext
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ON THE BUS OR OFF THE BUSAs a gener
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VESTED INTERESTSStartups don’t ne
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10
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BEYOND PROFESSIONALISMThe first tea
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compensation or perks, but you can
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DO ONE THINGOn the inside, every in
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11
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NERDS VS. SALESMENThe U.S. advertis
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himself). The polar opposite busine
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The traditional U.S. aerospace indu
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mass appeal but lack any method of
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One of these methods is likely to b
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Page 123 and 124: SUBSTITUTION VS. COMPLEMENTARITYFif
Page 125 and 126: people. We don’t trade with compu
Page 127 and 128: computer hybrid approach from PayPa
Page 129: generalized artificial intelligence
Page 132 and 133: SEEING GREENAT THE START of the 21s
Page 134 and 135: 5. The Distribution QuestionDo you
Page 136 and 137: THE TIMING QUESTIONCleantech entrep
Page 138 and 139: THE MONOPOLY QUESTIONIn 2006, billi
Page 140 and 141: Cleantech entrepreneurs’ thinking
Page 142 and 143: THE DISTRIBUTION QUESTIONCleantech
Page 144 and 145: gas, and gas prices had fallen more
Page 146 and 147: THE MYTH OF SOCIAL ENTREPRENEURSHIP
Page 148 and 149: broader markets in the future.TEAM.
Page 150 and 151: world needs energy, only a firm tha
Page 152 and 153: THE FOUNDER’S PARADOXOF THE SIX P
Page 154 and 155: THE DIFFERENCE ENGINESome people ar
Page 156 and 157: Where does this strange and extreme
Page 158 and 159: Another example is Sean Parker, who
Page 160 and 161: WHERE KINGS COME FROMExtreme founde
Page 162 and 163: For some fallen stars, death brings
Page 164 and 165: distinctive persona? Or, in his inc
Page 166 and 167: the impeccably credentialed executi
Page 168 and 169: future will look a lot like the pre
Page 170 and 171: Singularity, an attempt to name the
Page 174 and 175: Boyle, RobertbrandingBranson, Richa
Page 176 and 177: Earnhardt, Dale, Jr.East Asian fina
Page 178 and 179: housing bubble, 2.1, 8.1Howery, Ken
Page 180 and 181: dynamism of newlies ofprofits ofpro
Page 182 and 183: Q-CellsRand, AynRawls, John, 6.1, 6
Page 184 and 185: globalization andproprietarytechnol
Page 186: About the AuthorsPeter Thiel is an
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