Zero to One_ Notes on Startups, or How to Build the Future ( PDFDrive )

The most famous people in the world are founders, too: instead of a company,
every celebrity founds and cultivates a personal brand. Lady Gaga, for example,
became one of the most influential living people. But is she even a real person?
Her real name isn’t a secret, but almost no one knows or cares what it is. She
wears costumes so bizarre as to put any other wearer at risk of an involuntary
psychiatric hold. Gaga would have you believe that she was “born this way”—
the title of both her second album and its lead track. But no one is born looking
like a zombie with horns coming out of her head: Gaga must therefore be a selfmanufactured
myth. Then again, what kind of person would do this to herself?
Certainly nobody normal. So perhaps Gaga really was born that way.