Zero to One_ Notes on Startups, or How to Build the Future ( PDFDrive )

But what if the U.S. solar energy market isn’t the relevant market? What if the
relevant market is the global solar market, with a production capacity of 18
gigawatts? Your 100 megawatts now makes you a very small fish indeed:
suddenly you own less than 1% of the market.
And what if the appropriate measure isn’t global solar, but rather renewable
energy in general? Annual production capacity from renewables is 420
gigawatts globally; you just shrank to 0.02% of the market. And compared to the
total global power generation capacity of 15,000 gigawatts, your 100 megawatts
is just a drop in the ocean.