Zero to One_ Notes on Startups, or How to Build the Future ( PDFDrive )

ON THE BUS OR OFF THE BUS
As a general rule, everyone you involve with your company should be involved
full-time. Sometimes you’ll have to break this rule; it usually makes sense to hire
outside lawyers and accountants, for example. However, anyone who doesn’t
own stock options or draw a regular salary from your company is fundamentally
misaligned. At the margin, they’ll be biased to claim value in the near term, not
help you create more in the future. That’s why hiring consultants doesn’t work.
Part-time employees don’t work. Even working remotely should be avoided,
because misalignment can creep in whenever colleagues aren’t together fulltime,
in the same place, every day. If you’re deciding whether to bring someone
on board, the decision is binary. Ken Kesey was right: you’re either on the bus or
off the bus.