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Copyright © 2014 by Peter ThielAll
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PrefaceZERO TO ONEEVERY MOMENT IN B
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THE CHALLENGE OF THE FUTUREWHENEVER
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century air conditioning, and even
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STARTUP THINKINGNew technology tend
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A QUICK HISTORY OF THE ’90SThe 19
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- Page 19 and 20: The entrepreneurs who stuck with Si
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- Page 23 and 24: In this book, we’re not intereste
- Page 25 and 26: Think about how Google talks about
- Page 27 and 28: between Hackers and Jaws: rap star
- Page 29 and 30: RUTHLESS PEOPLEThe problem with a c
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- Page 35 and 36: Office vs. Docs, and Surface vs. Ne
- Page 37 and 38: If you can’t beat a rival, it may
- Page 39 and 40: In March 2001, PayPal had yet to ma
- Page 41 and 42: CHARACTERISTICS OF MONOPOLYWhat doe
- Page 43 and 44: 3. Economies of ScaleA monopoly bus
- Page 45 and 46: BUILDING A MONOPOLYBrand, scale, ne
- Page 47 and 48: Silicon Valley has become obsessed
- Page 49 and 50: YOU ARE NOT A LOTTERY TICKETTHE MOS
- Page 51 and 52: CAN YOU CONTROL YOUR FUTURE?You can
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- Page 65: THE RETURN OF DESIGNWhat would it m
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- Page 75 and 76: After 10 years, however, the portfo
- Page 77 and 78: WHAT TO DO WITH THE POWER LAWThe po
- Page 79 and 80: SECRETSEVERY ONE OF TODAY’S most
- Page 81 and 82: WHY AREN’T PEOPLE LOOKING FOR SEC
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- Page 85 and 86: THE WORLD ACCORDING TO CONVENTIONHo
- Page 87 and 88: THE CASE FOR SECRETSYou can’t fin
- Page 89 and 90: HOW TO FIND SECRETSThere are two ki
- Page 91 and 92: WHAT TO DO WITH SECRETSIf you find
- Page 93 and 94: FOUNDING MATRIMONYWhen you start so
- Page 95 and 96: To see misalignment at its most ext
- Page 97 and 98: ON THE BUS OR OFF THE BUSAs a gener
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- Page 103 and 104: BEYOND PROFESSIONALISMThe first tea
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- Page 107 and 108: DO ONE THINGOn the inside, every in
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- Page 111 and 112: NERDS VS. SALESMENThe U.S. advertis
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mass appeal but lack any method of
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One of these methods is likely to b
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12
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SUBSTITUTION VS. COMPLEMENTARITYFif
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people. We don’t trade with compu
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computer hybrid approach from PayPa
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generalized artificial intelligence
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SEEING GREENAT THE START of the 21s
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5. The Distribution QuestionDo you
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THE TIMING QUESTIONCleantech entrep
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THE MONOPOLY QUESTIONIn 2006, billi
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Cleantech entrepreneurs’ thinking
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THE DISTRIBUTION QUESTIONCleantech
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gas, and gas prices had fallen more
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THE MYTH OF SOCIAL ENTREPRENEURSHIP
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broader markets in the future.TEAM.
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world needs energy, only a firm tha
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THE FOUNDER’S PARADOXOF THE SIX P
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THE DIFFERENCE ENGINESome people ar
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Where does this strange and extreme
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Another example is Sean Parker, who
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WHERE KINGS COME FROMExtreme founde
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For some fallen stars, death brings
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distinctive persona? Or, in his inc
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the impeccably credentialed executi
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future will look a lot like the pre
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Singularity, an attempt to name the
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Illustration CreditsThe illustratio
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Boyle, RobertbrandingBranson, Richa
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Earnhardt, Dale, Jr.East Asian fina
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housing bubble, 2.1, 8.1Howery, Ken
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dynamism of newlies ofprofits ofpro
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Q-CellsRand, AynRawls, John, 6.1, 6
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globalization andproprietarytechnol
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About the AuthorsPeter Thiel is an