Zero to One_ Notes on Startups, or How to Build the Future ( PDFDrive )

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Boyle, RobertbrandingBranson, RichardBrin, Sergeybubblesfinancial, 2.1, 8.1see also specific bubblesBuffett, Warrenbureaucracy, prf.1, 1.1, 9.1Bush, George H. W., 2.1, 12.1Bush, George W.business:Darwinian metaphors invalue ofwar metaphors inCapablanca, José Raúlcap-and-trade legislationcapitalism, and competition, 3.1, 8.1cash flows, 5.1, 5.2, 5.3celebritiesCenters for Disease Control and PreventionCentral Intelligence Agency (CIA)CEO compensationChen, SteveChina, 1.1, 6.1, 12.1, 13.1globalization andcleantechdistribution question fordurability question forengineering question formonopoly question forpeople question forsecret question forsocial entrepreneurship andtiming question forcleantech bubble, 13.1, 13.2, 13.3clean technologyClinton, Billcloud computingCobain, KurtCohen, Stephencompanies:value created byvaluing ofcompany cultureCompaqcompensationcompetition, 3.1, 5.1, 13.1, bm1.1and capitalism, 3.1, 8.1ideology of
imitativelies ofas relic of historyruthlessness inas warcomplacencycomplementaritysubstitution vs.technology andcompound interestcomputers, 12.1, 12.2competition fromhumans andcomputer science, ideology ofConfinityCongress, U.S., 6.1, 11.1, 13.1Constitutional Conventionconsultantsconsultingcontrarian thinkingcontrolconventional truths, 8.1, 8.2couragecredit card fraudcults, 8.1, 10.1Customer Acquisition Cost (CAC), 11.1, 11.2Customer Lifetime Value (CLV), 11.1, 11.2DaimlerDarwin, CharlesDeep Bluedefinite optimism, 6.1, 6.2definite pessimism, 6.1, 6.2Dell, MichaelDepartment of Motor Vehicles (DMV)designDeskJet 500CDiCaprio, Leonardodisruptiondistribution, 11.1, 11.2, 11.3, 11.4power law ofat TeslaDoerr, JohnDoohan, JamesDorsey, Jackdot-com crash, 4.1, 4.2dot-com mania, 2.1, 2.2lessons learned fromDow Jones Industrial AverageDunn, PatriciaDylan, Bob
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Copyright © 2014 by Peter ThielAll
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PrefaceZERO TO ONEEVERY MOMENT IN B
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THE CHALLENGE OF THE FUTUREWHENEVER
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century air conditioning, and even
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STARTUP THINKINGNew technology tend
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A QUICK HISTORY OF THE ’90SThe 19
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MANIA: SEPTEMBER 1998-MARCH 2000Dot
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hurry. A South Korean firm wired us
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The entrepreneurs who stuck with Si
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dogmatically rejecting them. Instea
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In this book, we’re not intereste
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Think about how Google talks about
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between Hackers and Jaws: rap star
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RUTHLESS PEOPLEThe problem with a c
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monopoly profits provides a powerfu
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competed even harder for the standa
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Office vs. Docs, and Surface vs. Ne
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If you can’t beat a rival, it may
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In March 2001, PayPal had yet to ma
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CHARACTERISTICS OF MONOPOLYWhat doe
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3. Economies of ScaleA monopoly bus
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BUILDING A MONOPOLYBrand, scale, ne
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Silicon Valley has become obsessed
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YOU ARE NOT A LOTTERY TICKETTHE MOS
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CAN YOU CONTROL YOUR FUTURE?You can
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merry in the meantime: hence Europe
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hubris. You can still visit the Bay
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businessman, but actually his own a
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opinion exactly, so for the most pa
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Francis Bacon wrote that “the pro
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American households were saving, at
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THE RETURN OF DESIGNWhat would it m
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YOU ARE NOT A LOTTERY TICKETWe have
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to understand: we don’t live in a
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The error lies in expecting that ve
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of companies that will successfully
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After 10 years, however, the portfo
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WHAT TO DO WITH THE POWER LAWThe po
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SECRETSEVERY ONE OF TODAY’S most
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WHY AREN’T PEOPLE LOOKING FOR SEC
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are found mostly in history books a
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THE WORLD ACCORDING TO CONVENTIONHo
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THE CASE FOR SECRETSYou can’t fin
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HOW TO FIND SECRETSThere are two ki
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WHAT TO DO WITH SECRETSIf you find
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FOUNDING MATRIMONYWhen you start so
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To see misalignment at its most ext
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ON THE BUS OR OFF THE BUSAs a gener
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VESTED INTERESTSStartups don’t ne
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10
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BEYOND PROFESSIONALISMThe first tea
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compensation or perks, but you can
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DO ONE THINGOn the inside, every in
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11
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NERDS VS. SALESMENThe U.S. advertis
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himself). The polar opposite busine
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The traditional U.S. aerospace indu
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mass appeal but lack any method of
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One of these methods is likely to b
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12
Page 123 and 124: SUBSTITUTION VS. COMPLEMENTARITYFif
Page 125 and 126: people. We don’t trade with compu
Page 127 and 128: computer hybrid approach from PayPa
Page 129: generalized artificial intelligence
Page 132 and 133: SEEING GREENAT THE START of the 21s
Page 134 and 135: 5. The Distribution QuestionDo you
Page 136 and 137: THE TIMING QUESTIONCleantech entrep
Page 138 and 139: THE MONOPOLY QUESTIONIn 2006, billi
Page 140 and 141: Cleantech entrepreneurs’ thinking
Page 142 and 143: THE DISTRIBUTION QUESTIONCleantech
Page 144 and 145: gas, and gas prices had fallen more
Page 146 and 147: THE MYTH OF SOCIAL ENTREPRENEURSHIP
Page 148 and 149: broader markets in the future.TEAM.
Page 150 and 151: world needs energy, only a firm tha
Page 152 and 153: THE FOUNDER’S PARADOXOF THE SIX P
Page 154 and 155: THE DIFFERENCE ENGINESome people ar
Page 156 and 157: Where does this strange and extreme
Page 158 and 159: Another example is Sean Parker, who
Page 160 and 161: WHERE KINGS COME FROMExtreme founde
Page 162 and 163: For some fallen stars, death brings
Page 164 and 165: distinctive persona? Or, in his inc
Page 166 and 167: the impeccably credentialed executi
Page 168 and 169: future will look a lot like the pre
Page 170 and 171: Singularity, an attempt to name the
Page 172 and 173: Illustration CreditsThe illustratio
Page 176 and 177: Earnhardt, Dale, Jr.East Asian fina
Page 178 and 179: housing bubble, 2.1, 8.1Howery, Ken
Page 180 and 181: dynamism of newlies ofprofits ofpro
Page 182 and 183: Q-CellsRand, AynRawls, John, 6.1, 6
Page 184 and 185: globalization andproprietarytechnol
Page 186: About the AuthorsPeter Thiel is an
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