Konfeksiyon Teknik June 2023

52
ITMA DEĞERLENDİRME
ITMA PREVIEW
Petit Bateau rises to the digital
challenge with the Epson Monna Lisa
prompted Petit Bateau to also insource the printing
phase can be traced to the need, accelerated by
Covid, to better control the value chain and the
company’s desire to refocus on its original values
of sustainability and respect for the planet. “After
dealing with the pandemic crisis, which brought so
many issues into question, we decided to pursue a
path more closely focused on sustainability, respect
for the planet and our mission of bringing children
into contact with nature”, explains Jean-Marc
Guillemet, Director of Operations at Petit Bateau.
“We then asked ourselves lots of different questions:
how can we streamline production? How can
we react more quickly to changes in demand?
How can we combine our commitment to Corporate
Social Responsibility with profitability? The
answer to all of these questions was to go digital”.
In the run-up to ITMA 2023, Epson shares
some success stories involving the
Monna Lisa, progenitor of the series of
digital printers that heralded a new era in
industrial textile printing. The first story is
around Petit Bateau’s digital revolution.
Epson lifts the lid on its successful partnership with
Petit Bateau which, in light of the rapid evolution
of the textile market and its many economic,
social and environmental challenges, in July 2021
decided on a major change of strategy, focusing
on digital technology and introducing a production
unit based on Epson’s Monna Lisa printing
solution. Faithful to its values since 1893, the historic
French brand has always sought to engage its
customers, offering them long-lasting, sustainable,
high quality and timeless products. These were
also the specific requirements that Epson was
able to meet with its Monna Lisa industrial printer
equipped with pigment inks.
Moving production in-house for maximum control
of the value chain
Petit Bateau prints 2.5 million linear metres per year
with various textile printers and, prior to its partnership
with Epson, printing was the only outsourced
production step, with dyeing, knitting, cutting and
finishing managed in-house. The reasons that
Paolo Crespi, Epson Como Printing
Technologies Commercial Director
KONFEKSİYON TEKNİK HAZİRAN | JUNE | 2023