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ITMA DEĞERLENDİRME<br />
ITMA PREVIEW<br />
53<br />
Moreover, with digital printing the ability to respond<br />
to market demand has increased. Using its traditional<br />
value chain, Petit Bateau used to take as much<br />
as ten weeks to restart a production line during<br />
the same season. Today, with Epson Monna Lisa,<br />
it takes just ten days: five days to print, five days to<br />
cut and finish. As such, the company is now able<br />
to react very quickly to market trends and adopt<br />
a print-on-demand model, limiting unsold items<br />
and losses and reducing its risk to zero. Printing on<br />
demand thus fulfils a threefold mission: to produce<br />
only that which will be sold, to improve company<br />
profitability and to reduce environmental impact. It<br />
is therefore easy to see how on-demand production<br />
can become an important engine for growth.<br />
Epson Monna Lisa: commitment to CSR<br />
In addition to the fast response times made<br />
possible by the production of fabrics printed with<br />
Monna Lisa, the integration of a digital printing solution<br />
brings other benefits that consolidate Petit<br />
Bateau’s CSR approach.<br />
Epson: the perfect partner for quality, sustainability<br />
and responsiveness<br />
Thanks to Epson’s support, Petit Bateau was able<br />
to put its new strategic focus on digital technology<br />
into motion, setting itself three important goals:<br />
print pattern quality, more efficient CSR and improved<br />
responsiveness to market demands. In response<br />
to these requirements and Petit Bateau’s need<br />
for assistance in making the switch to digital, Epson<br />
provided all solutions, better than any other brand<br />
on the market. Another factor that played a crucial<br />
role in the consolidation of the partnership between<br />
the two companies was their shared values. This<br />
was a key aspect, because the evolution of the<br />
production process at Petit Bateau was much more<br />
than just an investment: it entailed a profound<br />
change in the production model which will require<br />
long-term support, traditionally an integral part of<br />
the Epson approach. In fact, the group oversees all<br />
printing aspects. From the design of the Monna Lisa<br />
to the printheads, from the inks to pre- and post-treatment<br />
products and maintenance, Epson maintains<br />
complete control over its solutions.<br />
All the advantages of digital printing on fabric<br />
With the transition to digital, Petit Bateau’s most<br />
pressing requirement was continuing to guarantee<br />
the same quality and ink management as with screen<br />
printing. With the Monna Lisa model and its 8<br />
colours (CMYK, grey, orange, green, red), the level<br />
of quality not only meets all of the company’s requirements<br />
but can even take its designs to the next<br />
level, with excellent results even after 25 washes.<br />
“The Epson Monna Lisa is involved in the production<br />
of collections that are subject to a more<br />
measured approach”, continues Jean-Marc<br />
Guillemet. “It also allows our teams to collaborate<br />
on an innovative strategic project on the market<br />
and to reinforce our values. The Monna Lisa<br />
model therefore makes it possible to transform our<br />
activities and this is a real source of motivation for<br />
the Petit Bateau teams. And if we look at purely<br />
environmental aspects, digital printing on fabric<br />
has a very interesting impact on energy and water<br />
consumption: 50% less electricity and 30% less<br />
water than traditional printing processes.”<br />
The integration of Monna Lisa represents something<br />
of a revolution at Petit Bateau and is contributing<br />
to the consolidation of a new production<br />
model that is more virtuous from an economic,<br />
environmental and, more generally, CSR perspective.<br />
The transformation of the Troyes site into an<br />
on-demand production platform will allow the<br />
Petit Bateau brand to improve its profitability and<br />
carbon footprint while at the same time monitoring<br />
the entire value chain.<br />
Epson at ITMA <strong>2023</strong>. Creativity and innovation: a<br />
bridge to sustainability<br />
All the novelties of the Monna Lisa series by Epson<br />
will be presented during the 19th edition of ITMA,<br />
the world’s most important exhibition for textile<br />
machines, which this year will be held in Milan<br />
from 8 to 14 <strong>June</strong>. At the Epson stand, you will be<br />
able to experience first-hand the state of the art<br />
of the Japanese company’s technology in the<br />
name of increasingly flexible and sustainable solutions<br />
able to satisfy the latest market trends.<br />
HAZİRAN | JUNE | <strong>2023</strong> KONFEKSİYON TEKNİK
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