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1

Scientists in a 1960s food lab study raw

vegetable specimens.

For more on James Kraft’s invention

of processed cheese, see page

4·222. For more on Clarence

Birdseye’s innovations in freezer

technology, see page 306.

Le Guide Michelin—first published in

France by the Michelin tire company in the

1930s as a way to promote car travel—assigned

its star ratings with travel in mind:

a three-star designation means “worth a

journey,” and two stars means “worth a

detour.” The star ratings in the guide have

been the standard of career achievement

for chefs in France from the onset.

Recently, the guide has expanded to

include New York City, Tokyo, Las Vegas,

and other major cities.

But the harsh words and tactics didn’t last.

Today, France is the second most profitable

country for McDonald’s (the United States is still

first), with 1,140 restaurants. Incredibly, McDonald’s

is also the largest private-sector employer in

France. Even in the land of haute cuisine, fast food

seems to have a place.

One side effect of the industrialization of food is

that the discipline of food science was born. New

inventions in food technology have often led to

the creation of enormous corporations. James L.

Kraft developed a method for making pasteurized

processed cheese, which led in part to the launch

of Kraft Foods. Clarence Birdseye invented a way

to quickly freeze food, inspired by techniques he

gleaned on ice-fishing trips in Labrador, Canada.

As food companies grew, so did the amount of

research they put into perfecting and improving

their products.

Universities, particularly land-grant colleges

that focused on agriculture, created food-science

departments to study every aspect of the food

chain, from harvest to processing. Without the

food industry, there would have been far less

reason to apply science and technology to food.

The first part of the 20th century had a Modernist

revolution in every major cultural institution

except food. But that time period did have a food

revolution of a different kind. It occurred at the low

end of the market. This revolution wasn’t sparked

by a group of artists and intellectuals with Modernist

ideals, as it was with the Impressionist

painters or the Bauhaus architects. Instead, the

food revolution encompassed a wider cast of

characters: gas station attendants and paper-cup

salesmen who turned into fast-food magnates;

chefs who became canned-sauce icons; and

tea-shop owners who turned into supermarket

titans. This revolution utterly changed what people

in developed and industrialized nations ate.

Perhaps one of the reasons that high-end

cuisine stayed relatively constant from Escoffier

through the 1960s is that people were already

absorbing tremendous change in what they ate.

The rise of fast food, supermarkets, and industrial

food caused a revolution in people’s everyday

diets. High-end restaurant food was, comparatively,

an island of stability in what was otherwise a

storm-tossed sea of culinary change.

The Nouvelle Revolution

It is hard for us today to appreciate just how rigid

the system of Carême and Escoffier had become

by the 1950s in France. It was a highly regimented

repertoire. Chefs could, and did, invent new

dishes, but there was much reverence for the past

and its rules. Indeed, the veneration of the past

was so strong that it constrained the creativity of

chefs in the present. Who were they to challenge

the cuisine of Escoffier and Carême?

By the 1960s, a few young French chefs started

to take issue with the system. Many of them had

trained with Fernand Point, a brilliant chef whose

career began in the age of Escoffier but then took a

different turn. Point developed his own experimental

cuisine, anticipating the changes that his

protégés would perfect. Ultimately, his role as a

mentor for the next generation of chefs was more

important than his own direct contributions.

His former students began to experiment and

abandon tradition, creating lighter menus, introducing

lower-fat sauces and vegetable purees,

borrowing ingredients from non-French cuisines,

and plating dishes in the kitchen instead of at the

table (see Plated Dishes, next page). All of this

experimentation stirred up controversy. By 1972,

it had a name: Nouvelle cuisine.

Early influential figures in Nouvelle cuisine

included Paul Bocuse, Michel Guérard, and the

food critics Henri Gault and Christian Millau of

Le Nouveau Guide. Gault and Millau, with their

friend André Gayot, founded the Guide in 1969 to

THE INVENTION OF

Plated Dishes

Go to any fine restaurant in the

world, and at least part of your

meal will most likely arrive as an

attractive arrangement of several

kinds of food on a single plate—

what chefs call a “plated dish.” This

approach is such a common method

of presentation, and food

pairings are now such a focus of

haute cuisine, that one might

assume that restaurants have

always served food this way. In fact,

the plated dish is a relatively recent

innovation.

In the classic cuisine formalized

by Escoffier (see Early French

Gastronomy, page 9), food was

brought to the table on serving

platters and dished onto plates

there, either by the diner (in causal

settings) or by the waiter or maître

d’hôtel (in high-end restaurants). This

approach was common in numerous

cuisines around the world. Chinese

The first plated dish was salmon in sorrel sauce.

chef and out of his or her control.

Jean-Baptiste Troisgros, who

frequently chatted with customers in

the dining room, picked up on their

desire to see some sort of “signature

from the chef” on their plates. He

encouraged his sons to start plating

food in the kitchen. Pierre and Jean

soon realized that standard plates

were too small for the artful presentations

they had in mind, so they commissioned

new plates, about 32

cm / 12½ in across, to serve as a larger

palette for their work. They first

began using these plates in 1966 for

two dishes in particular: salmon in

sorrel sauce (a signature dish of the

restaurant to this day) and beef

entrecôte.

The innovation was very well

received, according to Pierre’s son,

the celebrated chef Michel Troisgros.

“Customers liked having more space

on their plate, more room to breathe,”

food, for instance, was traditionally served in a similar manner,

with food placed on the table for people to serve themselves.

This “family-style” approach was also used to serve

Italian, German, and American food.

The French chefs Pierre and Jean Troisgros, at the urging of

their father, Jean-Baptiste, pioneered the practice of plating in

the late 1960s, becoming the first chefs in a top-quality

restaurant to embrace the new trend. At the time, the Troisgros

brothers were running the kitchen at the Hôtel Moderne

in the city of Roanne. Cooking in a style that would later be

termed Nouvelle cuisine, they emphasized high-quality

ingredients, lightness and simplicity, and creativity and selfexpression.

They felt constrained in their artistic expression, however,

because, at that time, tradition required the chef to place

each finished dish on a large platter. This was service à la

Russe, which meant the table was set with empty plates

(often with a centerpiece of fruit, flowers, or other decorative

elements), and guests were served tableside. Virtually

all aspects of the presentation happened away from the

he says. Plating dishes in the kitchen has numerous advantages.

It gives the chef more control and allows him to

prepare more complicated dishes. From a restaurateur’s

perspective, it is faster and cheaper because it allows the

restaurant to operate with a smaller waitstaff, who require

less training. The combination of aesthetic and economic

advantages rapidly made plating popular. Within a decade,

the practice had spread throughout Europe and made its

way to the United States.

In many restaurants, however, dessert is still served in the

old style. Carts displaying whole cakes and other sweets are

rolled to the table before being cut. Even elBulli had a desert

trolley until 1992 (see page 33). The cheese course is another

bastion of tradition; it, too, is often served from a cart

brought to the table.

Plated dishes can now be found in restaurants in every part

of the globe. They are so common that it seems as though

food has always been presented fully plated. But that is not

the case. The plated dish was a radical innovation, albeit one

that caught on.

24 VOLUME 1 · HISTORY AND FUNDAMENTALS

HISTORY 25

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