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The Death of the Auto Show<br />

By: BJ Killeen / Down the Road<br />

Hard to believe that 124 years ago, the first<br />

automobile show started in New York at<br />

Madison Square<br />

Garden. A host of<br />

manufacturers displayed 160 vehicles,<br />

showcasing steam, electric and gas-powered<br />

models.<br />

The first show drew about 48,000 visitors,<br />

who paid $.50 to attend. Auto shows hit their<br />

stride in the ’50s and ’60s, with introductions<br />

of now well-known models like Corvette and<br />

Mustang.<br />

But times change, and the auto show is<br />

dying for a variety of reasons.<br />

For decades, auto show season started in<br />

September when the new models arrived. The<br />

biggest auto shows nationwide have been Detroit, Los Angeles, Chicago<br />

and New York.<br />

As an automotive journalist, my schedule for decades consisted of LA<br />

in November, Detroit in January, Chicago in February, and New York in<br />

April. Many cities host their own smaller shows, with participation from<br />

local dealers rather than big manufacturers.<br />

The auto show was always fun for the media. Big displays, Vegas-style<br />

introductions, and a chance to see it all in one place.<br />

Manufacturers, however, are always looking to stand apart from<br />

the rest, and began to introduce new products at individual media<br />

events so they wouldn’t have to share the limelight. In addition, as<br />

manufacturing costs rose, automakers were looking to save wherever<br />

they could.<br />

Pie-in-the-sky concept vehicles that were<br />

never going to be built went on the chopping<br />

block. Concept vehicles you see today are<br />

mainly precursors to new models.<br />

Plus the cost of building giant displays at<br />

shows was running into the millions, and<br />

although the auto shows brought in lots<br />

of people, the return on investment wasn’t<br />

enough to keep justifying the costs.<br />

Media days at auto shows used to run<br />

three days; now it’s down to one. The list of<br />

manufacturers that attend has dwindled<br />

down to almost nothing. Mercedes-Benz,<br />

BMW, Lincoln, and more have all bowed out.<br />

Even Stellantis, which makes Jeep, Dodge and Chrysler products,<br />

won’t be there. We can see and buy new cars online now - just another<br />

reason why the auto shows soon will be gone completely.<br />

BJ Killeen has been an automotive journalist for over 30 years.<br />

She welcomes all questions and inquiries, and can be reached at<br />

bjkdtr@gmail.com<br />

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