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The Death of the Auto Show<br />
By: BJ Killeen / Down the Road<br />
Hard to believe that 124 years ago, the first<br />
automobile show started in New York at<br />
Madison Square<br />
Garden. A host of<br />
manufacturers displayed 160 vehicles,<br />
showcasing steam, electric and gas-powered<br />
models.<br />
The first show drew about 48,000 visitors,<br />
who paid $.50 to attend. Auto shows hit their<br />
stride in the ’50s and ’60s, with introductions<br />
of now well-known models like Corvette and<br />
Mustang.<br />
But times change, and the auto show is<br />
dying for a variety of reasons.<br />
For decades, auto show season started in<br />
September when the new models arrived. The<br />
biggest auto shows nationwide have been Detroit, Los Angeles, Chicago<br />
and New York.<br />
As an automotive journalist, my schedule for decades consisted of LA<br />
in November, Detroit in January, Chicago in February, and New York in<br />
April. Many cities host their own smaller shows, with participation from<br />
local dealers rather than big manufacturers.<br />
The auto show was always fun for the media. Big displays, Vegas-style<br />
introductions, and a chance to see it all in one place.<br />
Manufacturers, however, are always looking to stand apart from<br />
the rest, and began to introduce new products at individual media<br />
events so they wouldn’t have to share the limelight. In addition, as<br />
manufacturing costs rose, automakers were looking to save wherever<br />
they could.<br />
Pie-in-the-sky concept vehicles that were<br />
never going to be built went on the chopping<br />
block. Concept vehicles you see today are<br />
mainly precursors to new models.<br />
Plus the cost of building giant displays at<br />
shows was running into the millions, and<br />
although the auto shows brought in lots<br />
of people, the return on investment wasn’t<br />
enough to keep justifying the costs.<br />
Media days at auto shows used to run<br />
three days; now it’s down to one. The list of<br />
manufacturers that attend has dwindled<br />
down to almost nothing. Mercedes-Benz,<br />
BMW, Lincoln, and more have all bowed out.<br />
Even Stellantis, which makes Jeep, Dodge and Chrysler products,<br />
won’t be there. We can see and buy new cars online now - just another<br />
reason why the auto shows soon will be gone completely.<br />
BJ Killeen has been an automotive journalist for over 30 years.<br />
She welcomes all questions and inquiries, and can be reached at<br />
bjkdtr@gmail.com<br />
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