Food & Ingredients International April 2024

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California Prunes and the Royal Osteoporosis Society renew collaboration for a third year California Prunes and the Royal Osteoporosis Society (ROS) have once again joined forces to promote the positive effects prunes can have on skeletal health. The ROS is the UK’s largest national charity dedicated to improving bone health and beating osteoporosis. The charity equips people with practical information and support to take action on their bone health, which includes its Bone Health Accreditation scheme. California Prunes were the first natural food to have been awarded ‘Bone Health Approved’ status in 2022, thanks to the positive effects the dried fruit can have on bones. The accreditation followed the publication of several studies showing how the vitamins and minerals that prunes contain can contribute to the maintenance of normal bones. Registered dietitian and professional nutritionist, Jo Travers, explains: “California Prunes contain a range of nutrients that help to build healthy bones, including vitamin K and manganese. Recently published research has shown how daily consumption of prunes can reduce the effects of bone loss among postmenopausal women[1] while further studies show the protective effects prunes can have on bone health in men over 50[2].” Statistics from the ROS, which this month awarded new funding towards tackling inequalities in osteoporosis care, reveal that more than half of women and 20 percent of men over 50 will break a bone because of osteoporosis. Jamie Grier, Director of Income and Engagement for the ROS says: “The Royal Osteoporosis Society is dedicated to improving bone health for everybody. This includes practical information and support to look after your bones through a balanced diet and exercise. We’re delighted to be working with California Prunes as we continue to raise awareness of the importance of good bone health.” 8 FOOD & INGREDIENTS INTERNATIONAL APRIL <strong>2024</strong>
Why does the world come to California for prunes? A flavour unlike any other Fresh, sweet, and smooth, California Prunes taste like no other. They are the result of the finest growing conditions on earth combined with the highest agriculture standards of any nation. You’ll taste the difference – and so will your customers. Choose California Prunes. For more information: info@californiaprunes.net www.californiaprunes.net Californiaprune California Prunes (Europe)
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Food & Ingredients International April 2024

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