Food & Ingredients International April 2024

embellishments from the KURZ Group. All
twenty designs are being showcased at Luxe
Pack Monaco among other industry events,
as well as appearing in a special-edition
digital book and label sample pack to inspire
the global design community.
A few of this year’s exquisite designs include:
• Bravo Design, South Africa integrates the
oldest form of design (rock art) and the most
recent innovation in design (AI-generated
content) into the creative process to tell the
story of the Karoo Mermaids to represent its
Blue Agave Spirit. Using an Estal glass bottle
with bespoke embossing, the team used AI to
generate patterns and textures inspired by the
scales of mermaids and the natural symmetry
of the Agave plant. The neck label is made
from multiple KURZ decorations to depict
the shimmering scales of a mermaid, while
pearlescent paper is used for the main label
adding new sensorial possibilities.
• Designsake Studio, USA focused on the
continuous rise of the earth’s temperature
to create ‘Gingerly’, a new luxury sunscreen
brand that brings together skin, sun, and the
sea, with the ultimate mission of plastic-free
sun protection. In partnership with Estal, the
team created a unique double-walled glass
component inspired by the sea’s colors,
shapes, and textures. A speckled pattern,
reminiscent of freckles and seashells, floods the
bottle’s inner wall. KURZ holographic designs
nod to textures and colors found in abalone
shells, and embossed sun ray details kiss the
back label. Advances in technology allow for
glass embossing, using a self-adhesive label.
• Lavernia & Cienfuegos, Spain created
“EDIT (036)” which combines industrial
techniques with artisanal processes in a
unique customizable bottle. The design
incorporates two elements designed with
strict sustainability standards: a custom glass
piece available in five finishes and another
piece serving as a cap and bottle base. The
latter comes in six forms, resulting in thirty-six
potential combinations when paired with
six plug geometries. Each option is offered
in three materials, each with three finishes,
allowing users to personalize their own
bottles. In total, there are 40,500 possible
combinations to choose from. The bottle
features a unique label displaying perfume
information, packaged in a sturdy, lined
box sealed with a customizable label. Users
can personalize the components through
a website, viewing and choosing various
characteristics for each element.
In a joint statement on behalf of ESTAL,
Avery Dennison and KURZ, Vladimir Tyulpin,
Avery Dennison’s market segment leader
for Premium Packaging Solutions said:
“Year after year our designers continue to push
boundaries in luxury packaging design. This
year’s designs invite us all to learn more about
how to harness the power of packaging, and
to jointly expand our knowledge of decorative
materials and packaging containers. The
teams involved have highlighted the endless
possibilities of our industry and we are
extremely proud that beyond the project
itself, we are forming a dynamic, creative
community of thinkers and rebels—all united
by our love for glass, labeling, packaging, and
the desire to create new things.”
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