Food & Ingredients International April 2024

‘healthy alternative,’ or ‘weight-conscious,’
targeting health-conscious consumers.
Market trends:
• Increasing consumer awareness regarding
health and wellness, leading to a preference
for snacks with reduced calorie content and
healthier ingredient profiles.
• Food manufacturers and snack brands are
expanding their product lines to include more
low-calorie or zero-calorie options to cater to
health-conscious consumers.
• Continuous innovation to develop new
formulations and ingredients that mimic the taste
and texture of traditional chips while significantly
reducing or eliminating calorie content.
Market drivers:
• Increasing demand for healthier snack
alternatives due to rising health awareness
and a shift towards healthier eating habits
among consumers.
• Consumer focus on weight management,
calorie intake, and adopting balanced diets
is driving the demand for low to zero-calorie
snack options.
• Advancements in food technology and
ingredient formulations allowing for the
creation of tastier, healthier, and lower-calorie
snack alternatives.
Market opportunities:
• Opportunities for brands to position zero
calorie chips as healthier alternatives,
emphasizing low-calorie content, natural
ingredients, and guilt-free snacking experiences.
• Opportunity for continuous innovation in
ingredients and manufacturing processes to
improve taste, texture, and nutritional value
while maintaining low calorie counts.
• Targeting health-conscious consumers,
fitness enthusiasts, individuals on weight
management programs, and those seeking
healthier snack options through targeted
marketing campaigns.
chip flavors. The market for zero calorie
chips caters to consumers following specific
dietary plans, including those focused on
weight management, low-calorie diets, or
seeking healthier snack options. Brands often
emphasize health-related claims such as ‘lowcalorie,’
‘zero-calorie,’ ‘guilt-free snacking,’
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