Food & Ingredients International April 2024

up export opportunities through certification, and
successful overseas marketing strategies.
Rowena Tolley, Trademark & Branding Partner
at Kilburn & Strode LLP and panellist for the
session ‘Export can be a risky business’, says “I’m
looking forward to joining the Exporters Hub at
IFE this year and discussing how to protect your
brand, navigate distributor agreements and
avoid common pitfalls and risks in export.”
Visitors to the Exporters Hub will also have
the opportunity to learn how to meet the
expectations of distributors in a panel featuring
Sandra Sullivan MBE, Director of the Food, Drink
& Exporters Association, Mark Field, CEO of
Prof Consulting, Antoaneta Becker, Director
Consumer Economy - China at Britain Business
Council, and Katie Birrell, Head of International
Sales at Nairn’s Oatcakes Ltd
Sullivan comments: “As a vibrant community
of exporters and dedicated expert service
providers, FDEA are thrilled to partner with
the IFE team again for 2024. We’ll be curating
insightful drop- in sessions on all things export
in the Exporters Hub during the show.
“IFE is a key trade show for UK food and drink
companies, and we look forward to sharing
our knowledge and making valuable new
connections at the event.”
APRIL 2024 FOOD & INGREDIENTS INTERNATIONAL
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