Food & Ingredients International April 2024

New Fazer Aito Sunshine
Oat Drink contains vitamins
which boost the immune system
Consumers are increasingly interested in functional products that
provide health benefits and make it easy to promote wellbeing. 1)
The new Fazer Aito Sunshine Oat Drink contains calcium and riboflavin
(vitamin B2), as well as vitamins B12 and D, which help support the
immune system. 2) The new oat drink is available in stores now.
The Fazer Aito product family already features
several flavoured oat drinks and oat drinks
specifically designed for use in coffees. Now the
range is expanding with a new kind of oat drink
that conveniently provides more vitamins and
minerals for everyday vitality: Fazer Aito Sunshine
Oat Drink contains 1.5 µg of vitamin D per 100
g (30% of the recommended daily intake) and
0.60 µg of vitamin B12 per 100 g (24% of the
recommended daily intake). It also contains
riboflavin and calcium. Vitamins D and B12 help
to promote immunity, as they contribute to the
normal functioning of the immune system as
part of a varied diet and a healthy lifestyle.
“Fazer Aito Sunshine Oat Drink is designed to
contribute to wellbeing, and the name brings
to mind sunlight and the positive effects of
vitamin D. The sun’s UVB radiation causes the
skin to produce vitamin D, but there is little
sunlight in the long northern winters. That’s why
it’s so important for everyone to make sure
they get enough vitamin D all year round,” says
Marketing Director Maija Hellman from Fazer.
The new, unflavoured oat drink has many
everyday uses: it’s great with cereals or muesli,
as a base for smoothies or as a cold drink on its
own. It’s also excellent for baking and cooking.
“Consumers are particularly interested in
functional products that contain vitamins, help
to improve immunity or promote alertness,
relaxation and concentration. We are excited
to be able to meet this demand!”, Hellman says.
1)
Innova Report Top 10 Trends 2023
2)
Vitamin D and vitamin B12 promote
the normal functioning of the immune system
as part of a varied diet and a healthy lifestyle.
20 FOOD & INGREDIENTS INTERNATIONAL APRIL 2024