Lead User Innovation
Lead User Innovation
Lead User Innovation
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Which users come up with the most<br />
attractive user innovations?<br />
Commercially attractive user innovation activities are concentrated among a special<br />
sub-group of users (lead users)<br />
<strong>User</strong>s needing<br />
a new product<br />
<strong>Lead</strong><br />
users<br />
find<br />
solution<br />
<strong>Lead</strong><br />
users<br />
Commercial products available<br />
Early Adopters<br />
Routine <strong>User</strong>s<br />
Source: von Hippel/Thomke/Sonnack 1999<br />
time<br />
© Marion Poetz 2011
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