Lead User Innovation
Lead User Innovation
Lead User Innovation
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Examples for lead user innovations<br />
Gary Fisher – inventor of the mountain bike<br />
# of users<br />
perceiving<br />
need<br />
<strong>Lead</strong> <strong>User</strong>s<br />
innovating<br />
Manufacturers might take over innovation and produce large-scale<br />
time<br />
- Gary´s passion was biking off-road<br />
- He desperately needed a bike that suited his extreme<br />
requirements…<br />
- … and started to develop the first mountain bike<br />
- Driving off-road became easier and safer for him and<br />
hís friends – successful in many competitions<br />
- Gary founded his own firm: www.fisherbikes.com<br />
- Mountain biking is nowadays a mass sport with a<br />
respective industry behind it<br />
© Marion Poetz 2011
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