Lead User Innovation
Lead User Innovation
Lead User Innovation
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How to find lead users?<br />
The underlying concept: attracting solutions from crowds (e.g. Jeppesen and Lakhani 2010)<br />
Broadcasting: Broadcast questions/problems to a crowd of potential problem solvers<br />
(e.g. opening a thread in an online communities) to identify promising<br />
ideas (and the people behind them – self selection)<br />
Asking a question (posting/thread)<br />
related to search field and/or trend<br />
Interview(s)<br />
ideas, hints and contacts<br />
Search process starting points<br />
Result: <strong>Lead</strong> <strong>User</strong>s<br />
Analogy: sowing and harvesting<br />
Source: Poetz (2008)<br />
© Marion Poetz 2011
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