Lead User Innovation

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Search for lead users in target or analogous markets? An analogous market is a market that shares an important need with the target market. Ideally, in an advanced form. • For example: manufacturer is looking for a method of infection prevention in medical surgery (target market) • Need: avoiding air pollution (germs etc.) Source: Herstatt/Lüthje/Lettl 2002 • Analogous market = chip production • Same need • Maybe better insights? © Marion Poetz 2011
Analogous market effects An analogous market/industry shares a certain problem with the target market/Industry. Ideally, in an advanced form – similarities based on attributes of the problem. • For example: manufacturer is looking for a method of infection prevention in medical surgery (target market) • Need: avoiding air pollution (germs etc.) • Analogous market = chip production • Same need • Maybe better insights? Analogous Market Effects / Distance Effects Ideas from analogous/distant markets are more novel than those from the target market (e.g. Franke and Poetz 2011, Hienerth, Pötz, von Hippel 2007, Lilien et al 2002, Jeppesen und Lakhani 2010) Less / no functional fixedness Transfer of existing solutions © Marion Poetz 2011
Page 1 and 2: Lead User Innovation Dr. Marion Poe
Page 3 and 4: Agenda for today (1) 08:15-09:00 Wh
Page 5 and 6: Group discussion Characteristics of
Page 7 and 8: Where do breakthroughs come from? T
Page 9 and 10: Users have often been the innovator
Page 11 and 12: Examples for lead user innovations
Page 13 and 14: Examples for lead user innovations
Page 15 and 16: Lead user theory Lead user characte
Page 17 and 18: Testing lead user theory: Findings
Page 19: How to recognize a lead user in a
Page 23 and 24: Group discussion Exercise: Identify
Page 25 and 26: Value of lead user innovation (I) A
Page 27 and 28: (2) Break © Marion Poetz 2011
Page 29 and 30: Lead user method The lead user meth
Page 31 and 32: Lead user method / phase 1 The lead
Page 33 and 34: Phase 2 - Preparing the tracks for
Page 35 and 36: Lead user method / phase 2 For clas
Page 37 and 38: Phase 3 - Identifying lead users fr
Page 39 and 40: Pyramiding search A performance ana
Page 41 and 42: How to find lead users? To find lea
Page 43 and 44: Pyramiding search vs. Broadcast sea
Page 45 and 46: How can you evaluate potential lead
Page 47 and 48: Tips from my experience Tips for st
Page 49 and 50: Lead user method / phase 4 The lead
Page 51 and 52: What motivates lead users to freely
Page 53 and 54: Tips from my experience Tips for st

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