Lead User Innovation
Lead User Innovation
Lead User Innovation
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General tips for the search processes<br />
Please consider:<br />
ð� Early adopter ≠ <strong>Lead</strong> user…<br />
…but might be interesting for you when they come from analogous markets<br />
ð� Opinion leader ≠ <strong>Lead</strong> user…<br />
…but can be a valuable node for the pyramiding search processes<br />
ð� Technology experts ≠ <strong>Lead</strong> user…<br />
…but can (exceptionally) be considered for the workshop, e.g. certain relevant<br />
technology-related knowledge is not available from company participants<br />
Don`forget: <strong>Lead</strong> <strong>User</strong>s = <strong>Lead</strong> <strong>User</strong> Persons and <strong>Lead</strong> <strong>User</strong> Companies<br />
Source: Poetz (2008)<br />
© Marion Poetz 2011
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