Lead User Innovation

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Often, users have been the actual innovators at the leading edge… …where markets are by definition small and uncertain! The original source of innovation – a (lead) user? Source: von Hippel 2006 © Marion Poetz 2011
<strong>User</strong>s have often been the innovators at the leading edge… …where markets are by definition small and uncertain! John Heysham Gibbon – physician, USER - inventor of the heart-lung machine. • The death of a young patient in 1931 motivated Dr. Gibbon to develop a heartlung bypass machine, to enable more effective heart surgery techniques. • Gibbon was dissuaded by all with whom he broached the subject but persevered • In 1935 he successfully used a prototype heart-lung bypass machine on animals… In 1953 first used a heart-lung machine on a human patient… Why did a USER have to develop the first heartlung machine? At the start of something really new there is no “proven” market! © Marion Poetz 2011
Page 1 and 2: Lead User Innovation Dr. Marion Poe
Page 3 and 4: Agenda for today (1) 08:15-09:00 Wh
Page 5 and 6: Group discussion Characteristics of
Page 7: Where do breakthroughs come from? T
Page 11 and 12: Examples for lead user innovations
Page 13 and 14: Examples for lead user innovations
Page 15 and 16: Lead user theory Lead user characte
Page 17 and 18: Testing lead user theory: Findings
Page 19 and 20: How to recognize a lead user in a
Page 21 and 22: Analogous market effects An analogo
Page 23 and 24: Group discussion Exercise: Identify
Page 25 and 26: Value of lead user innovation (I) A
Page 27 and 28: (2) Break © Marion Poetz 2011
Page 29 and 30: Lead user method The lead user meth
Page 31 and 32: Lead user method / phase 1 The lead
Page 33 and 34: Phase 2 - Preparing the tracks for
Page 35 and 36: Lead user method / phase 2 For clas
Page 37 and 38: Phase 3 - Identifying lead users fr
Page 39 and 40: Pyramiding search A performance ana
Page 41 and 42: How to find lead users? To find lea
Page 43 and 44: Pyramiding search vs. Broadcast sea
Page 45 and 46: How can you evaluate potential lead
Page 47 and 48: Tips from my experience Tips for st
Page 49 and 50: Lead user method / phase 4 The lead
Page 51 and 52: What motivates lead users to freely
Page 53 and 54: Tips from my experience Tips for st

Lead User Innovation

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