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Lead User Innovation

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Value of lead user innovation (II)<br />

The pathway from lead user innovation to industry:<br />

<strong>Lead</strong> users (<strong>Lead</strong>) users in Free sharing or<br />

starting to communities (lead) user<br />

innovate can innovate manufacturing<br />

here more cheaply<br />

Manufacturers can produce<br />

here<br />

more cheaply here<br />

# of users<br />

perceiving<br />

need<br />

(<strong>Lead</strong>) users and user communities<br />

bridge periods of technical and market<br />

risk in which manufacturers would not<br />

start investing!<br />

Source: Baldwin, Hienerth & von Hippel 2007<br />

time<br />

© Marion Poetz 2011

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