Lead User Innovation

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Pyramiding search vs. Broadcast search Both methods target on identification of rare expertise, but have a different sequence in steps towards this goal. Pyramiding Broadcasting 1 2 Person Idea Idea Person © Marion Poetz 2011
Pyramiding search vs. Broadcast search Both methods target on identification of rare expertise, but have a different sequence in steps towards this goal. This leads to different strengths and weaknesses of these two search methods. Pyramiding Search Broadcast Search Person <strong>Innovation</strong>-related knowledge • Strength 1: Possiblity to adapt and refine search question during search (‚learning effect‘ on the fly) • Strength 2: Ability to cross domain-specific boundaries (reduced local search bias) • Strenght 3: Potential to interact with interviewees and get detailed insights • Weaknesses: Time and resources needed (e.g. highly skilled interviewers), ‚local optima‘ because of opportunistic behavior <strong>Innovation</strong>-related knowledge Person • Strength 1: Easily accessible and observable if a few rules are respected (‚community culture‘) • Strength 2: Fully documentated search process (no ‚extra effort‘ needed) • Stength 3: Attracting solutions from diverse solvers (reduced local search bias) • Weaknesses: Dependence on problem description, lower ‚communication bandwidth‘ (e.g. mainly written communication) and ‚reach‘ © Marion Poetz 2011
Page 1 and 2: Lead User Innovation Dr. Marion Poe
Page 3 and 4: Agenda for today (1) 08:15-09:00 Wh
Page 5 and 6: Group discussion Characteristics of
Page 7 and 8: Where do breakthroughs come from? T
Page 9 and 10: Users have often been the innovator
Page 11 and 12: Examples for lead user innovations
Page 13 and 14: Examples for lead user innovations
Page 15 and 16: Lead user theory Lead user characte
Page 17 and 18: Testing lead user theory: Findings
Page 19 and 20: How to recognize a lead user in a
Page 21 and 22: Analogous market effects An analogo
Page 23 and 24: Group discussion Exercise: Identify
Page 25 and 26: Value of lead user innovation (I) A
Page 27 and 28: (2) Break © Marion Poetz 2011
Page 29 and 30: Lead user method The lead user meth
Page 31 and 32: Lead user method / phase 1 The lead
Page 33 and 34: Phase 2 - Preparing the tracks for
Page 35 and 36: Lead user method / phase 2 For clas
Page 37 and 38: Phase 3 - Identifying lead users fr
Page 39 and 40: Pyramiding search A performance ana
Page 41: How to find lead users? To find lea
Page 45 and 46: How can you evaluate potential lead
Page 47 and 48: Tips from my experience Tips for st
Page 49 and 50: Lead user method / phase 4 The lead
Page 51 and 52: What motivates lead users to freely
Page 53 and 54: Tips from my experience Tips for st

Lead User Innovation

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