Lead User Innovation

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Phase 4 – Collaborating with lead users in a lead user workshop © Marion Poetz 2011
Lead user method / phase 4 The lead user method has four steps: Phase 1: Definition of the Start search des field Lead User Projekts Phase 2: Identification of important needs and trends • Conducting the workshop with lead users and company members • Development of innovative concepts • Evaluation of innovative concepts Phase 3: Identification of lead users and lead user ideas Phase 4: Development of innovative concepts (lead user workshop) © Marion Poetz 2011
Page 1 and 2: Lead User Innovation Dr. Marion Poe
Page 3 and 4: Agenda for today (1) 08:15-09:00 Wh
Page 5 and 6: Group discussion Characteristics of
Page 7 and 8: Where do breakthroughs come from? T
Page 9 and 10: Users have often been the innovator
Page 11 and 12: Examples for lead user innovations
Page 13 and 14: Examples for lead user innovations
Page 15 and 16: Lead user theory Lead user characte
Page 17 and 18: Testing lead user theory: Findings
Page 19 and 20: How to recognize a lead user in a
Page 21 and 22: Analogous market effects An analogo
Page 23 and 24: Group discussion Exercise: Identify
Page 25 and 26: Value of lead user innovation (I) A
Page 27 and 28: (2) Break © Marion Poetz 2011
Page 29 and 30: Lead user method The lead user meth
Page 31 and 32: Lead user method / phase 1 The lead
Page 33 and 34: Phase 2 - Preparing the tracks for
Page 35 and 36: Lead user method / phase 2 For clas
Page 37 and 38: Phase 3 - Identifying lead users fr
Page 39 and 40: Pyramiding search A performance ana
Page 41 and 42: How to find lead users? To find lea
Page 43 and 44: Pyramiding search vs. Broadcast sea
Page 45 and 46: How can you evaluate potential lead
Page 47: Tips from my experience Tips for st
Page 51 and 52: What motivates lead users to freely
Page 53 and 54: Tips from my experience Tips for st

Lead User Innovation

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