Lead User Innovation
Lead User Innovation
Lead User Innovation
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Who are lead users?<br />
<strong>Lead</strong> users have two central characteristics (lead user theory)<br />
Characteristics of lead users Conclusion<br />
They face needs the rest of<br />
the market will face in the<br />
future (TREND POSITION)<br />
High benefit from innovation<br />
(EXPECTED BENEFIT<br />
Source: von Hippel 2005<br />
<strong>Innovation</strong>s have a<br />
high commercial value<br />
<strong>Lead</strong> <strong>User</strong>s innovate<br />
© Marion Poetz 2011
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