Lead User Innovation
Lead User Innovation
Lead User Innovation
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<strong>Lead</strong> user method / phase 2<br />
The lead user method has four steps:<br />
Phase 1:<br />
Definition of the<br />
Start search des field <strong>Lead</strong><br />
<strong>User</strong> Projekts<br />
Phase 2:<br />
• Scanning of literature, internet, data bases<br />
• Interviews with market and technology experts and users<br />
• Evaluation of market trends<br />
Identification of<br />
important market<br />
trends<br />
• Selection of market trends that are most important for the search field<br />
• Market trends refer to “aggregated, not yet<br />
covered needs for ...“ in the target market*<br />
• They are the result of a qualitative data<br />
collection and pattern recognition approach<br />
Source: Poetz (2008)<br />
<strong>Lead</strong><br />
<strong>User</strong><br />
Early Adopters<br />
Routine <strong>User</strong>s<br />
*In a lead user study trends refer to<br />
aggregated, unmet user needs within<br />
the search field that are not yet<br />
addressed by existing products or<br />
services and, furthermore, usually not<br />
yet (fully) known to companies/<br />
industries.<br />
© Marion Poetz 2011
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