Lead User Innovation
Lead User Innovation
Lead User Innovation
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Testing lead user theory: Findings<br />
<strong>Lead</strong> users (1) expect high benefits from innovation and (2) are ahead of the trend<br />
<strong>Lead</strong> user characteristics<br />
Expected benefit<br />
+<br />
Ahead of trend<br />
Resources at hand:<br />
Technical expertise<br />
Community-connection<br />
Source: Franke, von Hippel & Schreier 2006<br />
H2<br />
H1<br />
H3<br />
√<br />
√<br />
√<br />
H4a<br />
Innovative output<br />
Likelihood<br />
of innovation<br />
Attractiveness<br />
of innovation<br />
√ H4b √<br />
© Marion Poetz 2011
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