Lead User Innovation
Lead User Innovation
Lead User Innovation
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About myself...<br />
Dr. Marion Poetz<br />
Assistant Professor<br />
Department of <strong>Innovation</strong> and Organizational Economics<br />
Email: mp.ino@cbs.dk, Phone: +45-3815-2914, Web: http://uk.cbs.dk/staff/marion_poetz<br />
• Research focus: Management of <strong>Innovation</strong> and Technology, Open and Distributed <strong>Innovation</strong>, Search,<br />
<strong>User</strong> <strong>Innovation</strong>, Knowledge Co-Creation, New Product Development<br />
• Visiting scholar at MIT Sloan School of Management, Bocconi University and ETH Zurich<br />
• Affiliated with the Danish Research Unit for Industrial Dynamics (DRUID, www.druid.dk), the Danish <strong>User</strong>centered<br />
<strong>Innovation</strong> Lab (www.duci.dk), the CBS World Class Research Environment in Open <strong>Innovation</strong>,<br />
the BioBusiness & <strong>Innovation</strong> Program (www.bbip.dk) and winnovation consulting (www.winnovation.at)<br />
• Further development of the lead user method, development of a training program for conducting lead user<br />
studies in firms<br />
• Development of connect & innovate TM framework for assessing and developing organizations’<br />
collaborative innovation potential<br />
• Consulting various institutions, governmental agencies and ministries<br />
• Several distributed innovation research and appliction projects in cooperation with e.g.:<br />
© Marion Poetz 2011