Lead User Innovation

More documents

Recommendations

Info

Empirical evidence for „analogous market effects“ in lead user studies First exploratory insights show that lead users from analogous markets are the drivers of truly novel new product concepts. Study 1 Study 2 Study 3 Study 4 Study 5 Study 6 Study 7 Study 8 Study 9 Study 10 81 lead users high Novelty of Concepts low 3,62 Target Market p
Group discussion Exercise: Identifying appropriate analogous markets • Image you have the task of developing a new running shoe, and know that one of the most important needs is to provide running shoes that are much lighter than existing ones but very stable at the same time: • In which other (analogous) markets could the need for „something“ being light and stable at the same time also be relevant, and it thus might make sense to search for lead users in these markets? • Discuss with your neighbor (2 min brainstorming) as a preparation for group discussion Source: Poetz (2008) © Marion Poetz 2011
Page 1 and 2: Lead User Innovation Dr. Marion Poe
Page 3 and 4: Agenda for today (1) 08:15-09:00 Wh
Page 5 and 6: Group discussion Characteristics of
Page 7 and 8: Where do breakthroughs come from? T
Page 9 and 10: Users have often been the innovator
Page 11 and 12: Examples for lead user innovations
Page 13 and 14: Examples for lead user innovations
Page 15 and 16: Lead user theory Lead user characte
Page 17 and 18: Testing lead user theory: Findings
Page 19 and 20: How to recognize a lead user in a
Page 21: Analogous market effects An analogo
Page 25 and 26: Value of lead user innovation (I) A
Page 27 and 28: (2) Break © Marion Poetz 2011
Page 29 and 30: Lead user method The lead user meth
Page 31 and 32: Lead user method / phase 1 The lead
Page 33 and 34: Phase 2 - Preparing the tracks for
Page 35 and 36: Lead user method / phase 2 For clas
Page 37 and 38: Phase 3 - Identifying lead users fr
Page 39 and 40: Pyramiding search A performance ana
Page 41 and 42: How to find lead users? To find lea
Page 43 and 44: Pyramiding search vs. Broadcast sea
Page 45 and 46: How can you evaluate potential lead
Page 47 and 48: Tips from my experience Tips for st
Page 49 and 50: Lead user method / phase 4 The lead
Page 51 and 52: What motivates lead users to freely
Page 53 and 54: Tips from my experience Tips for st

Lead User Innovation

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?