Lead User Innovation

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Testing lead user theory <strong>Lead</strong> users (1) expect high benefits from innovation and (2) are ahead of the trend <strong>Lead</strong> user characteristics Expected benefit + Ahead of trend Resources at hand: Technical expertise Community-connection Source: Franke, von Hippel & Schreier 2006 H2 H1 H3 H4a Innovative output Likelihood of innovation H4b Attractiveness of innovation © Marion Poetz 2011
Testing lead user theory: Findings high trend position (LU component 2) low W V V V W V W V V W W V V V V V V V V V V V V V V V V V V V V V V W V V V V V V V V V V V W V V V V V V V V V V W V V V V V V V W V V V V V V W V V V V V V V V V V V V V V V V V V W V V V V V V V V V V V V V V V V V V V W V W V V V V V V V V V V V V V V V V W V V V V V V V V V V V V V V V V V V V V V V V W V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W low Source: Franke, von Hippel & Schreier 2006 ∅ W ∅ W V W W W expected benefit (LU component 1) V W W W W W effect 1: more innovators high Combined: “lead user area” effect 2: more attractive innovations V innovator Non-innovator © Marion Poetz 2011
Page 1 and 2: Lead User Innovation Dr. Marion Poe
Page 3 and 4: Agenda for today (1) 08:15-09:00 Wh
Page 5 and 6: Group discussion Characteristics of
Page 7 and 8: Where do breakthroughs come from? T
Page 9 and 10: Users have often been the innovator
Page 11 and 12: Examples for lead user innovations
Page 13 and 14: Examples for lead user innovations
Page 15: Lead user theory Lead user characte
Page 19 and 20: How to recognize a lead user in a
Page 21 and 22: Analogous market effects An analogo
Page 23 and 24: Group discussion Exercise: Identify
Page 25 and 26: Value of lead user innovation (I) A
Page 27 and 28: (2) Break © Marion Poetz 2011
Page 29 and 30: Lead user method The lead user meth
Page 31 and 32: Lead user method / phase 1 The lead
Page 33 and 34: Phase 2 - Preparing the tracks for
Page 35 and 36: Lead user method / phase 2 For clas
Page 37 and 38: Phase 3 - Identifying lead users fr
Page 39 and 40: Pyramiding search A performance ana
Page 41 and 42: How to find lead users? To find lea
Page 43 and 44: Pyramiding search vs. Broadcast sea
Page 45 and 46: How can you evaluate potential lead
Page 47 and 48: Tips from my experience Tips for st
Page 49 and 50: Lead user method / phase 4 The lead
Page 51 and 52: What motivates lead users to freely
Page 53 and 54: Tips from my experience Tips for st

Lead User Innovation

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