one Day in a Roma settlement in Romania - Rolling Film Festival
one Day in a Roma settlement in Romania - Rolling Film Festival
one Day in a Roma settlement in Romania - Rolling Film Festival
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Go beyond<br />
prejudice, meet<br />
the <strong>Roma</strong>!<br />
the Council of europe Dosta! Campaign<br />
The Dosta! Campaign was <strong>in</strong>itiated by<br />
the Council of Europe <strong>in</strong> 2006 <strong>in</strong> five<br />
countries of South East Europe (Albania,<br />
Bosnia and Herzegov<strong>in</strong>a, Montenegro,<br />
Serbia and « the former Yugoslav<br />
Republic of Macedonia , Moldova and the<br />
Ukra<strong>in</strong>e).In 2008, the Council of Europe<br />
opened the campaign to all its member<br />
states. Croatia, Italy, <strong>Roma</strong>nia, Slovenia,<br />
Latvia Bulgaria, Greece have already<br />
jo<strong>in</strong>ted the campaign<br />
The Dosta! Campa<strong>in</strong>g adresses<br />
stigmatisation and stereotypes as root<br />
causes of social exclusion aims at<br />
break<strong>in</strong>g-down, deep-rooted stereotypes,<br />
irrational feel<strong>in</strong>gs of fear and dislike by<br />
br<strong>in</strong>g<strong>in</strong>g together <strong>Roma</strong> and non-<strong>Roma</strong><br />
(gadje) and vice versa (<strong>in</strong>tegration is not<br />
a <strong>one</strong>-way road!).<br />
The message of the campaign is a<br />
positive <strong>one</strong> and it address the society<br />
at large: <strong>Roma</strong> are chang<strong>in</strong>g, what about<br />
you.<br />
It targets certa<strong>in</strong> groups who can amplify<br />
the campaign messages (journalists,<br />
teachers, lawyers, law-enforcement<br />
bodies, etc.).<br />
Messages of the campaign<br />
The communication strategy of<br />
the campaign aims at convey<strong>in</strong>g<br />
positive messages and values that could<br />
encourage people to th<strong>in</strong>k differently. It is<br />
probably thanks to this positive approach,<br />
that Dosta! has been highly appreciated.<br />
38<br />
i Dosta! Kampanja katri savetja e<br />
europake<br />
I Dosta! Kampanja katri Savetja e<br />
Europake, ko 2006 bersh ko panch<br />
phuvja ki Juzno-Istocna Phuvja (Albania,<br />
Bosna thaj Hercegov<strong>in</strong>a, Srbija, thaj<br />
Formalno Yugoslovensko Republika e<br />
Makedonijako, Moldova thaj Ukra<strong>in</strong>a).<br />
Ko 2008, Savetja e Europake phuterde i<br />
kampanja pe sa e phuvjenge kaj o Savetja<br />
e Europake si. Hrvacka, Italija, Rumunija,<br />
Slovenia, Latvia, Bugarska, Grcka ukljucisane<br />
ki kampanja.<br />
I Dosta! kampanja adresirila pes ki stigmitizacija<br />
thaj o korenja e stereotipja katri<br />
socialno iskluzija kaj silen ko cilji te phagen<br />
kola bare stereotipja, o iracionalna<br />
osecanja thaj i strash katro <strong>Roma</strong> thaj o<br />
Gadje ili o Gadje thaj o <strong>Roma</strong> (i <strong>in</strong>tegracija<br />
kana na djala kaj jekh pravcos).<br />
I poruka e kampanjako si pozitivno thaj<br />
si adresime ko celo drushtvos : O <strong>Roma</strong><br />
menjizna pes, a tumen ?<br />
Targetirizna i o grupes kaj shaj te<br />
ucljuc<strong>in</strong>zen e kampanjsko poruka (ko<br />
novirarja, uchiteljja, advokatja, advokacka<br />
kancelarijes thaj avera).<br />
I poruka katri Kampanja<br />
I komunicisko strategija e kampanjako<br />
ciljizna te prenosizen pozitivna porukes<br />
thaj vrednostja kaj shaj te terizel te mislizen<br />
aver turlos. Soske kaj sila pozitivno<br />
pristupi, i Dosta ! s<strong>in</strong>e but pohvalime.
Change language