Ties That Bind - Bay Area Council Economic Institute
Ties That Bind - Bay Area Council Economic Institute
Ties That Bind - Bay Area Council Economic Institute
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<strong>Bay</strong> <strong>Area</strong>-China Trade: Behind the Numbers<br />
switches making up China’s internet backbone. Contract manufacturers in China, Thailand and<br />
Malaysia augment Cisco’s own Asia manufacturing center in Hong Kong. A Cisco research and<br />
development center in Shanghai serves both Cisco’s global activities and specific product localization<br />
and development goals within China. Among the company’s mainland projects:<br />
� A $40 million project launched in 2001 to expand China Unicom’s voice-over-internet<br />
protocol (VOIP) network to 321 cities in 30 provinces.<br />
� A 2002 project to expand China Telecom’s northern ChinaNet IP network, bringing<br />
multimedia and private network capability to 10 provinces, including Beijing and Tianjin.<br />
� Phased development, beginning in 2004, of an integrated nationwide data network, including<br />
data centers in Beijing and Shanghai, for Agricultural Bank of China.<br />
� A 2004 contract to merge the Industrial and Commercial Bank of China (ICBC)’s Beijing<br />
and Shanghai data centers into a national center to receive and process real-time<br />
transaction data from branches, ATMs and point of sale (POS) terminals.<br />
Looking at greater China, Cisco has included among its customers Taiwan Cooperative Bank and<br />
Chunghua Telecom in Taiwan, and Hong Kong Cyberport and Hong Kong Broadcom.<br />
More recently, Cisco has been active in the next-generation wireless segment, signing a cooperation<br />
agreement with Chinese telecom provider ZTE Corp. in November 2005. Cisco’s CRS-1<br />
scalable multi-chassis carrier routing system, which upgrades network capacity from 2.5 to 40<br />
gigabits per second and improves network reliability, has won customers such as Shanghai Telecom<br />
and the China Education and Research Network (CERNET). Finally, Cisco sees opportunity<br />
in broadband traffic management—the ability to differentiate, optimize delivery of, and efficiently<br />
charge for different content (games, music, video, messaging) on a network. As a result<br />
Cisco acquired Sunnyvale-based IP service control firm P-Cube in 2004. In February 2006 it<br />
bought a 9.7% stake in Chinese online game developer Shanda Interactive—a move that better<br />
positions Cisco to address quality-of-service and pay-per use issues associated with multi-player<br />
interactive gaming.<br />
Two other firms with extensive China presence deserve mention: Sun Microsystems Inc. and<br />
Oracle Corp. Sun made its initial foray into China in 1987, with offices in Beijing and Hong<br />
Kong. It has since added technical support centers in Guangzhou, Shanghai and Chengdu. The<br />
network enterprise equipment and software provider has focused on high-profile educational and<br />
government partnerships to widen usage of its products and services. These include:<br />
� A $15 million deal in 1996 with China Internet Corp. (CIC) to provide servers and other<br />
equipment, network security and management software, and the Java desktop and enterprise<br />
software development platform.<br />
� A live telemedicine link, during President Bill Clinton’s 1998 China visit, enabling<br />
UCSF-Stanford Health Care pediatricians and doctors at Xian Medical University to<br />
consult on critically ill patients.<br />
� A 2000 collaboration with the Digital Television Industrial Alliance of China—an industry<br />
group of manufacturers and research institutes—to develop an interactive digital<br />
television specification for China’s television industry based on Sun’s Java TV application<br />
programming interface.<br />
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