People > The big interview general we are attracting an older clientele. It is like what North America was 15 years ago, but today we are saying that cruising is not as you imagined and we are bringing a fresh face to it. I believe the Oasis of the Seas and Allure of the Seas will contribute towards attracting a new generation. The Oasis of the Seas generated global publicity on a level that was surprising even for us. When the Allure of the Seas comes out at the end of the year, we will have another burst of publicity. Oasis of the Seas is generating very comfortable revenues despite the economic downturn. Do you see this continuing? We didn’t have the Oasis of the Seas constructed with the purpose of her coming into service during the downturn, but even now she has done remarkably well. There isn’t anything currently under construction or under contract in the world in terms of cruise ships that is even attempting to compete with the Oasis of the Seas and Allure of the Seas. It will be years until these “ ships have rivals. They are clearly going to be the flagships for the industry for the foreseeable future. Big works for us. We don’t pontificate and say this is the only way it can and should be done. So, is big always beautiful? We like to build multi-faceted cruise ships with lots of options, varieties and choice that allow people to programme their own vacation as they see fit. Our ships are constructed for lots of people to have an extraordinary time and that is what happens. The best thing about the cruise industry is the level of choice on offer. There is an incredible array of options and you don’t have to do the same thing twice. The Oasis of the Seas and Allure of the Seas are our flagships and exemplify the best expression of our brand. Both are great ambassadors for the industry but so is the Legend of the Seas. Every single time it 16 comes to the Bund in Shanghai, this gleaming white shipper, bigger than anything around her, is an ambassador for the industry. What is the company’s main financial objective for 2010? We want to return to at least the level of revenue yields we were experiencing before the downturn as fast as we can. That will clearly take time. It will take more than this year to recover the deficit that we experienced. That is the huge priority. Clearly, we have to operate as efficiently as possible under the circumstances and make sure ever dollar that we spend is for a purpose and guarantees a return. We don’t take any new ships for granted. The Allure of the Seas needs to be introduced in a very positive way. Like every year, 2010 is full of opportunities and challenges. It is a difficult time economically, but things seem to be getting better so we have a lot of faith in the longterm outlook for cruises. Big works for us. We don’t pontificate and say this is the only way it can and should be done. We like to build multi-faceted cruise ships with lots of options, varieties and choice that allow people to programme their own vacation as they see fit. And what steps are you taking to improve the environmental record? The industry understands that our environmental record is of the utmost importance. We believe we are world leaders in many respects from our management of waste streams to constantly pushing for greater energy efficiency. But you need to be better tomorrow than you are today. There are always new challenges, whether you talk about improving the ship propulsion machinery, shipboard systems or the way we run from point A to point B. Everyone can read our Environmental Stewardship Report online because we are incredibly proud of what we do. We explore many avenues but there is big difference between exploring an avenue and contracting to have something on board your ship. I’m pretty sure that in a five-to- 10-year time frame, the cruise industry is going to be involved in opportunities that World <strong>Cruise</strong> Industry Review | www.worldcruiseindustryreview.com are very exciting from an environmental standpoint, and we are trying to figure out which ones. There are always people who are not going to be satisfied, but we believe that most reasonable people understand that we do pursue continual improvements and that we do deliver. Do you have a favourite experience on board the Oasis of the Seas? Everybody is giving me the credit for the jogging track and the table tennis facilities. I didn’t ask for one but my colleagues know what I like to do and they took it very seriously, so now we have the greatest jogging and table tennis facilities that have ever been on water! � Profile Adam Goldstein was named president of Royal Caribbean International in February 2005, and in September 2007 expanded his role to include CEO. Goldstein oversees fleet operations, sales and marketing, brand development, supply chain management, government and community relations and Royal Celebrity Tours. Prior to his appointment, Goldstein served as executive vice president, Brand Operations, with similar responsibilities, from 2002–05. He has been with the company since 1988. Prior to 2002 he held the positions of senior VP, total guest satisfaction; senior VP, marketing; VP, marketing; VP, international sales and marketing; director, market development; and corporate secretary to Royal Caribbean’s board of directors. Goldstein serves on the Board of Trustees of Our Kids, Inc, a non-profit organisation with oversight responsibility for foster care and related services for thousands of children in Florida, US. He is also a member of the Energy Security Leadership Council, which is dedicated to spurring a comprehensive solution to US energy security. Goldstein also serves on the board of directors of the US Travel Association. In 1998, Advertising Age named Goldstein in the ‘Marketing 100’, the magazine’s annual round-up of the best and brightest American and international marketing minds. He graduated with honours from Princeton University, majoring in public policy at the Woodrow Wilson School of Public and International Affairs. He has a Harvard law degree and an MBA with distinction from INSEAD, the European business school in Fontainebleau, France.
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