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The Intelligence > World Cruise Industry Review Survey 2010
Launches
�� FEBRUARY Costa Cruises,
Deliziosa, 92,700t (2,260 passengers)
� � MARCH MSC Cruises, MSC
Magnifica, 93,330t (3,000 passengers)
� � MARCH Saga Cruise, SAGA PEARL
II, 18,500t (446 passengers)
� � APRIL P&O Cruises, Azura, 116,000t,
(3,500 passengers)
�� APRIL Celebrity Cruises, Celebrity
Eclipse, 122,000t (2,850 passengers)
� � JUNE Norwegian Cruise Line, Epic,
153,000t, (4,200 passengers)
� � JUNE Seabourn Cruise Line,
Seabourn Sojourn, 32,000t,
(450 passengers)
� � JULY Holland America Line,
Nieuw Amsterdam, 86,000t,
(2,100 passengers)
� � OCTOBER Cunard Line, Queen
Elizabeth, 90,400t, (2,092 passengers)
� � DECEMBER Royal Caribbean
International, Allure of the Seas,
225,000t, (5,400 passengers)
Events diary
Spring and summer 2010
15 -18 March
Cruise Shipping Miami
Miami Beach Convention Center
Florida, US
www.cruiseshippingmiami.com
25 -27 April
Marine Hotel Association
The Peabody Orlando
Florida, US
www.mhaweb.org
31 May - 2 June
Maritime Saudi Arabia
Jeddah Hilton
Saudi Arabia
www.maritimesaudiarabia.com
7 -11 June
Posidonia Exhibition
Hellenikon Exhibition Centre, Greece
www.posidonia-events.com
24 - 25 June
All Asia Cruise Convention,
Shanghai Port International Cruise
Terminal, China
www.asiacruiseconvention.com
8
The cruise industry continues to
grow as more and more people
take to the seas but the
biggest surprise of World Cruise
Industry Review’s survey was the
scale of passenger growth, particularly
in light of the global financial
slowdown, reaffirming the recent
comments of Richard Sasso, the
chairman of the marketing committee
of the Cruise Lines International
Association (CLIA) and the president
and CEO of MSC Cruises US, that:
“We are not recession-proof, but we
are recession-resistant.”
Over 13 million people took a
cruise in 2009, an increase of 3.3%,
year-on-year. It’s an impressive
performance from a segment of the
tourist industry that has weathered
not just the downturn but rising
unemployment, erratic fuel prices
and swine flu. In 2010 the number of
sea-goers is expected to hit 14.3
million, particularly as new markets
in Europe and Asia open up. Rapidly
expanding MSC Cruises is
concentrating on building up its
European base. In January 2010,
it was announced that the cruise
line is to base the 60,000t ship
MSC Opera in Southampton, UK,
the first time it has ever operated in
the country.
In 2009, CLIA operators alone
introduced 14 new ships representing
a total investment of $4.7 billion in
2009. Twelve new vessels are set to
follow this year. Significantly, the
new ships continue to reflect the
diversity of liners and cruise
World Cruise Industry Review | www.worldcruiseindustryreview.com
Up in a
downturn
World Cruise Industry Review’s annual survey reveals
the top operators and anticipates strong growth despite the
global downturn.
experiences available to the travelling
public, ranging in capacity from 101
passengers to 5,400.
Carnival Corporation, has five new
launches in 2010, up from two in
2009, totalling 6,902 new berths
across its 11 brands, including Costa
Cruises’ Deliziosa (2,260 passengers),
Holland America Line’s Nieuw
Amsterdam (2,100 passengers),
Cunard Line’s Queen Elizabeth (2,092
passengers), and Seabourn Cruise
Line’s Seabourn Sojourn (450
passengers).
In total, 17 additional cruise ships
are scheduled to enter service
between March 2009 and June 2012,
which is expected to result in an
increase in passenger capacity of
38,056 lower berths.
In 2009, Carnival Corporation’s
revenue was down from $14.646
billion in 2008 to $13.2 billion but
the cruise operator carried a recordbreaking
8.5 million passengers
in 2009.
The second-largest cruise operator
is not doing so badly either. In 2009,
with the Oasis of the Seas, which can
carry 5,400 passengers, Royal
Caribbean Cruises increased capacity
to 81,000 across its five brands.
Revenue for 2009 was down to $5.9
billion from $6.532 billion in 2008.
In April, Celebrity Cruises’
Celebrity Eclipse (2,850 passengers)
will enter service followed in
December by Royal Caribbean
International’s 5,400-passenger Allure
of the Seas, which is scheduled for
Caribbean sailings. �