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Metamorphosis - Cruise Ship Portal

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produce and seasonality, have become de<br />

rigour. For many cruise lines, food and<br />

beverage options are now as much of an<br />

on-board selling point as star performers<br />

and innovative leisure pursuits.<br />

The next big step is rationality. Not only<br />

will this demand the development of new<br />

supply lines, it also forces chefs on board to<br />

adopt a different mindset.<br />

“One thing I could not believe upon first<br />

entering the industry ten years ago was<br />

that executive chefs would come on board<br />

and do six month stints without ever going<br />

ashore,” exclaims Franck Garanger, fleet<br />

corporate chef, culinary development, for<br />

Oceania and Regent Seven Seas <strong>Cruise</strong>s.<br />

“What is the point of travelling the world<br />

if you never leave? I push my guys to get<br />

out there, explore and come back with<br />

fresh ideas.”<br />

Garanger’s insistence upon his team<br />

opening themselves up to new experiences<br />

is reflected in the cruise line’s culinary<br />

offerings. Oceania is beginning to<br />

introduce far more options tailored to a<br />

ship’s itinerary, a development the lively<br />

French chef admits he cannot take full<br />

credit for.<br />

“People were writing letters demanding<br />

to see more of the regions we travelled to<br />

reflected on the plate,” he admits. “That is<br />

where we have focused a great deal of our<br />

attention over the past two years. From the<br />

day I became executive chef, I brought a<br />

Michelin-star mentality to bear: cutting<br />

down on portion size, insisting vegetables<br />

and sauces were prepared a la minute, and<br />

serving fresh pasta. Looking beyond the<br />

traditional dishes to something more local<br />

is a natural progression of that.”<br />

Local flavour<br />

Garanger is not alone in this view. Despite<br />

the logistical challenge, a number of cruise<br />

lines are beginning to demonstrate far<br />

more flexibility in regards to what can be<br />

served at sea.<br />

In 2008, Holland America Lines master<br />

chef Rudi Sodamin introduced menus on<br />

the fleet’s premium ships that incorporate<br />

flavours, techniques and recipes that reflect<br />

each sailing itinerary. Elsewhere, Crystal<br />

<strong>Cruise</strong>s’ wine and food voyages have been<br />

in operation on select Panama Canal, Asia,<br />

Northern and Western Europe and<br />

Caribbean voyages during 2009, with a<br />

strong focus on regional cuisine, including<br />

a Spices of the East tour on board the<br />

Crystal Symphony.<br />

“One of the most enjoyable ways to<br />

immerse oneself in a destination and<br />

culture is with food,” says Toni<br />

Neumeister, vice-president of food and<br />

beverage operations for Crystal <strong>Cruise</strong>s.<br />

“The guests not only want to have the<br />

cultural experience of seeing new places;<br />

they want the culinary element as well.<br />

While we have to cover all the traditional<br />

bases, we’re also obliged to reflect the<br />

area the ship is visiting. Our guests enjoy<br />

it, the chefs enjoy it and it also makes<br />

perfect sense to source produce in the<br />

areas we’re visiting.”<br />

But how feasible is this approach when<br />

catering for large numbers? While the<br />

main dining room on an Oceania ship will<br />

always try to have one local speciality on<br />

its lunch and dinner menus each day, an<br />

expanded repertoire showcased through<br />

the chef ‘parfum’ dinners is only available<br />

to the top 12 cabins on board.<br />

“The chef visits the local market and<br />

creates something truly special,”<br />

Garanger explains. “It is his night. The<br />

hotel manager and captain are not<br />

invited. We set up a table on the pool<br />

deck with perhaps 20 to 30 covers. The<br />

“<br />

chef cooks in front of the guests and<br />

introduces what is on the plate: where it<br />

was bought, why, and what else one can<br />

find in the region.”<br />

The line’s new ship, Marina, will<br />

have a restaurant dedicated to the<br />

programme, but will remain relatively<br />

exclusive. The ability to roll out<br />

similar initiatives for the majority of<br />

guests would require more than a mere<br />

market visit by the executive chef and<br />

involve a major overhaul of the manner<br />

in which ship kitchens manage their<br />

supply chains, something that cannot be<br />

done overnight.<br />

“The challenge of the future is going to<br />

be finding supply bases around the world<br />

in ports that can supply the specifications<br />

and quality we want,” agrees John<br />

Meszaros, vice-president of supply chain<br />

management for Carnival Corporation.<br />

“What we need to do with these ports<br />

is either set up a logistics structure to<br />

accept inbound supplies or work with<br />

vendors to develop these areas.”<br />

Insight > Food & beverage<br />

The right recipe<br />

A short-term solution is the employment of<br />

guest chefs chosen to match a ship’s<br />

itinerary and employed to school guests in<br />

the intricacies of local cuisine through<br />

shoreside excursions, cooking<br />

demonstrations and alternating daily<br />

specials incorporated into more traditional<br />

on-board menus.<br />

“We really try to replicate the original<br />

recipes and buy our spices and speciality<br />

ingredients through recommended local<br />

suppliers,” Garanger explains.<br />

“Having a guest chef on board adds<br />

an extra dimension to market trips<br />

and the food being served. There may only<br />

be one dish a night, but it is always<br />

extremely popular.”<br />

While it is heartening to hear of local<br />

specialities being celebrated on board, the<br />

more exotic cuisines can be a challenge to<br />

the Western palate. “When it comes to<br />

Indian cuisine, for example, I prefer to<br />

select recipes that maintain the traditional<br />

character and spicing but are not too hot,”<br />

admits Garanger. “It is right that we open<br />

the guests to new experiences, but we<br />

must not push them too far.”<br />

The chef visits the local market and creates<br />

”<br />

something truly special. Franck Garanger<br />

This also applies to regions where the<br />

local cuisine is not best suited to the more<br />

refined environment of a premiere cruise<br />

ship. Sailings to Brazil, for example, see<br />

local ingredients brought on board, but<br />

prepared in a manner more familiar to US<br />

and European guests.<br />

This demands a degree of imagination<br />

from chefs – another key selling point of<br />

taking a regional approach in the eyes of<br />

Garanger. “It is a great opportunity for<br />

chefs to continue learning,” he enthuses.<br />

“Our executive chefs are young and<br />

ambitious; they do not want to be stuck<br />

cooking the same things day after day.<br />

They stay with us not only because we<br />

pay them well; they are constantly evolving<br />

and are treated like the stars of the show<br />

on board.”<br />

This is a development that will only<br />

gather pace as more fleets begin to address<br />

the growing appetite for culinary adventure<br />

and provenance and, in turn, demonstrate<br />

once again that the cruise ship is far more<br />

than a floating resort hotel. �<br />

World <strong>Cruise</strong> Industry Review | www.worldcruiseindustryreview.com 71

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