The Intelligence > World <strong>Cruise</strong> Industry Review Survey 2010 Launches �� FEBRUARY Costa <strong>Cruise</strong>s, Deliziosa, 92,700t (2,260 passengers) � � MARCH MSC <strong>Cruise</strong>s, MSC Magnifica, 93,330t (3,000 passengers) � � MARCH Saga <strong>Cruise</strong>, SAGA PEARL II, 18,500t (446 passengers) � � APRIL P&O <strong>Cruise</strong>s, Azura, 116,000t, (3,500 passengers) �� APRIL Celebrity <strong>Cruise</strong>s, Celebrity Eclipse, 122,000t (2,850 passengers) � � JUNE Norwegian <strong>Cruise</strong> Line, Epic, 153,000t, (4,200 passengers) � � JUNE Seabourn <strong>Cruise</strong> Line, Seabourn Sojourn, 32,000t, (450 passengers) � � JULY Holland America Line, Nieuw Amsterdam, 86,000t, (2,100 passengers) � � OCTOBER Cunard Line, Queen Elizabeth, 90,400t, (2,092 passengers) � � DECEMBER Royal Caribbean International, Allure of the Seas, 225,000t, (5,400 passengers) Events diary Spring and summer 2010 15 -18 March <strong>Cruise</strong> <strong>Ship</strong>ping Miami Miami Beach Convention Center Florida, US www.cruiseshippingmiami.com 25 -27 April Marine Hotel Association The Peabody Orlando Florida, US www.mhaweb.org 31 May - 2 June Maritime Saudi Arabia Jeddah Hilton Saudi Arabia www.maritimesaudiarabia.com 7 -11 June Posidonia Exhibition Hellenikon Exhibition Centre, Greece www.posidonia-events.com 24 - 25 June All Asia <strong>Cruise</strong> Convention, Shanghai Port International <strong>Cruise</strong> Terminal, China www.asiacruiseconvention.com 8 The cruise industry continues to grow as more and more people take to the seas but the biggest surprise of World <strong>Cruise</strong> Industry Review’s survey was the scale of passenger growth, particularly in light of the global financial slowdown, reaffirming the recent comments of Richard Sasso, the chairman of the marketing committee of the <strong>Cruise</strong> Lines International Association (CLIA) and the president and CEO of MSC <strong>Cruise</strong>s US, that: “We are not recession-proof, but we are recession-resistant.” Over 13 million people took a cruise in 2009, an increase of 3.3%, year-on-year. It’s an impressive performance from a segment of the tourist industry that has weathered not just the downturn but rising unemployment, erratic fuel prices and swine flu. In 2010 the number of sea-goers is expected to hit 14.3 million, particularly as new markets in Europe and Asia open up. Rapidly expanding MSC <strong>Cruise</strong>s is concentrating on building up its European base. In January 2010, it was announced that the cruise line is to base the 60,000t ship MSC Opera in Southampton, UK, the first time it has ever operated in the country. In 2009, CLIA operators alone introduced 14 new ships representing a total investment of $4.7 billion in 2009. Twelve new vessels are set to follow this year. Significantly, the new ships continue to reflect the diversity of liners and cruise World <strong>Cruise</strong> Industry Review | www.worldcruiseindustryreview.com Up in a downturn World <strong>Cruise</strong> Industry Review’s annual survey reveals the top operators and anticipates strong growth despite the global downturn. experiences available to the travelling public, ranging in capacity from 101 passengers to 5,400. Carnival Corporation, has five new launches in 2010, up from two in 2009, totalling 6,902 new berths across its 11 brands, including Costa <strong>Cruise</strong>s’ Deliziosa (2,260 passengers), Holland America Line’s Nieuw Amsterdam (2,100 passengers), Cunard Line’s Queen Elizabeth (2,092 passengers), and Seabourn <strong>Cruise</strong> Line’s Seabourn Sojourn (450 passengers). In total, 17 additional cruise ships are scheduled to enter service between March 2009 and June 2012, which is expected to result in an increase in passenger capacity of 38,056 lower berths. In 2009, Carnival Corporation’s revenue was down from $14.646 billion in 2008 to $13.2 billion but the cruise operator carried a recordbreaking 8.5 million passengers in 2009. The second-largest cruise operator is not doing so badly either. In 2009, with the Oasis of the Seas, which can carry 5,400 passengers, Royal Caribbean <strong>Cruise</strong>s increased capacity to 81,000 across its five brands. Revenue for 2009 was down to $5.9 billion from $6.532 billion in 2008. In April, Celebrity <strong>Cruise</strong>s’ Celebrity Eclipse (2,850 passengers) will enter service followed in December by Royal Caribbean International’s 5,400-passenger Allure of the Seas, which is scheduled for Caribbean sailings. �
The Intelligence > World <strong>Cruise</strong> Industry Review Survey 2010 2010 survey results: The top cruise lines ranked according to their total passenger capacity as of March 2010. World <strong>Cruise</strong> Industry Review Survey 2010 <strong>Cruise</strong> Line Carnival Corporation Royal Caribbean International Head office Total passenger capacity Total annual passengers (2008/09) Number of ships (March 2010) Number of brands (March 2010) Ports of operation (March 2010) Total sales (2009) Miami, Florida, US 180,000 8.5 million 93 11 500+ $13.2 billion Miami, Florida, US 81,000 3,970,278 38 5 261 $5.9 billion MSC Crociere Geneva, Switzerland 29,760 1,085,000 11 1 642 $319 million* Tallink Silja ABP Tallinn, Estonia 23,750 8.1 million 9 3 9 $1.1 million Norwegian <strong>Cruise</strong> Line Miami, Florida, US 23,000 1,318,441 10 1 N/A N/A Louis <strong>Cruise</strong>s Nicosia, Cyprus 9,789 190,000 11 1 6 $258 million Hurtigruten Genting Hong Kong (Formerly Star <strong>Cruise</strong>s) Fort Lauderdale, Florida, US Hong Kong, China 7,874 408,000 14 3 101 $500 milliion 7,000 N/A 5 1 21 N/A Thomson <strong>Cruise</strong>s Luton, UK 5,498 200,000 4 2 140 N/A Disney <strong>Cruise</strong> Line Prestige <strong>Cruise</strong> Holdings Fred Olsen <strong>Cruise</strong> Lines Crystal <strong>Cruise</strong>s Celebration, Florida, US 5,400 160,000* 2 1 18 $17.3 milion* Miami, Florida, US 3,942 242,904 6 2 337 $1.4 billion Ipswich, Suffolk, UK 3,915 108,000 4 1 260 Los Angeles, California, US 1,992 37,883 2 1 174 N/A Phoenix Reisen Bonn, Germany 1,900 32,000 5 1 150 $167.4 million $158.9 million Birka <strong>Cruise</strong>s Stockholm, Sweden 1,800 848,000 1 1 4 $87.9 million *Estimate World <strong>Cruise</strong> Industry Review | www.worldcruiseindustryreview.com 9
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