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Metamorphosis - Cruise Ship Portal

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Grenada received its first cruise ship,<br />

containing 780 official cruise visitors,<br />

in 1955. At the time, there were only<br />

60 hotel rooms on the island catering for those<br />

few discerning travellers who journeyed there.<br />

Grenada’s cruise tourism industry has since<br />

developed by leaps and bounds and the island<br />

now welcomes almost 300,000 passengers<br />

annually. The industry contributes more than<br />

60% of total visitor arrivals to the island and is<br />

one of the best means of introducing potential<br />

stay-over visitors to its unique mix of experiences.<br />

For the past ten years, Grenada’s cruise industry<br />

has enjoyed relatively steady growth. However,<br />

in 2007 and 2008 cruise passengers increased<br />

by 23.61% and 8.28%, respectively. The 2009<br />

performance was augmented by the advent of<br />

Pulmantur <strong>Cruise</strong>s, which buffered the summer months with<br />

weekly visits. Overall, an increase of 21.46% was recorded in<br />

cruise ship visitor arrivals from January to November 2009.<br />

Island of experiences<br />

Grenada offers its visitors a wealth of experiences, old and new.<br />

In recent years these have included the creation of an underwater<br />

sculpture gallery, the expansion of duty-free shopping, eco-type<br />

adventures and the enhancement of the island’s natural and manmade<br />

attractions. For example, Grenada has improved its product<br />

offerings by providing easier access to the inner courtyard of Fort<br />

George. This new route creates a unique experience where<br />

visitors can relax and enjoy the beauty of the historic town, often<br />

referred to as the “city on the hill”.<br />

The welcoming ambience at the Melville Street <strong>Cruise</strong> <strong>Ship</strong><br />

Terminal continues to play a crucial role in attracting cruise ship<br />

passengers. It ensures that an array of unique souvenir items, such as<br />

oils and perfumes, are available at its range of shops. Visitors can also<br />

sample the indigenous art displayed on paintings, crafts and fabrics.<br />

As well as hikes to Grand Etang, Seven Sisters, Mount Qua<br />

Qua and Concord Waterfall, visitors to Grenada now have an<br />

Company insight > Ports & destinations<br />

Caribbean cruise appeal<br />

Grenada’s cruise industry is growing at a phenomenal rate, 21% in 2009, and passengers will continue<br />

to be attracted to this beautiful island as it undergoes a range of development projects.<br />

“<br />

Grenada is focused on the<br />

preservation and conservation of<br />

its natural and cultural attributes<br />

in a context that will maintain its<br />

reputation as an unspoilt<br />

Caribbean destination.<br />

In 2009, cruise visitors to Grenada increased<br />

by 21.46% compared with 2008.<br />

additional hike to enjoy. The Morne Longue Fedon Camp<br />

eco-tourism attraction allows hikers to experience a range<br />

of birds and monkeys in their natural habitat, as well as enjoy<br />

picturesque views of the eastern seascape and the ruins of<br />

Fedon Camp, which featured prominently in the Julien Fedon<br />

Rebellion of March 1795.<br />

The Annandale Waterfall is being upgraded to reflect a higher<br />

level of organised participation by members of the local<br />

community. Reducing congestion among vendors and other<br />

service providers via tailored tours, parking areas and a<br />

community-based management structure, are part of plans to<br />

upgrade the experience provided to all who visit this attraction.<br />

Grand Anse Beach is benefiting from further enhancement<br />

initiatives through the construction of additional changing<br />

rooms, lockers and shower booths, as well as the provision<br />

of thatched umbrellas for added shade. In Carriacou, tourism<br />

enhancement plans include the restoration of the Beausejour<br />

Windmill and the installation of a wooden theatre at the<br />

Belair Park. The Maroon & Regional String Band Music<br />

Festival, which is planned for 23–25 April 2010, is aimed<br />

at preserving the culture of that 13m² island by having<br />

it showcased at a professional level.<br />

Grenada is focused on the preservation and conservation of<br />

its natural and cultural attributes in a context that will maintain<br />

its reputation as an unspoilt Caribbean destination. �<br />

The Grenada Board of Tourism<br />

The Grenada Board of Tourism is charged with promoting<br />

Grenada as a preferred Caribbean tourist destination.<br />

www.grenadagrenadines.com<br />

World <strong>Cruise</strong> Industry Review | www.worldcruiseindustryreview.com 35

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