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Western Ghats Kokum Foundation - Organic Farming Association of ...

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lending it with other nutritious and products like honey or buttermilk. <strong>Kokum</strong> makes a<br />

very good combination with these products. This health-drink can be packed in tetrapacks<br />

and sold as a zero-chemical drink.<br />

Another slot for marketing is popularizing it as a natural and medicinal souring<br />

agent for cooking. Of course, this is one ethnic habit in Goa. But in the other parts use <strong>of</strong><br />

<strong>Kokum</strong> as a souring agent is very less among middle class and higher classes. The news<br />

reports highlighting the anti-obese, anti-cholesterol properties <strong>of</strong> HCL present in<br />

G.gummigutta has prompted many housewives to replace tamarind with gummigutta dry<br />

rinds. <strong>Kokum</strong> has the very same qualities and is pitahara, raktavardhaka too.<br />

One recent and major threat for the value addition <strong>of</strong> <strong>Kokum</strong> is the flooding in the<br />

market <strong>of</strong> chemically prepared products that have negligible or no <strong>Kokum</strong> ingredients.<br />

Synthetically colored <strong>Kokum</strong> Juice leaves a red color on your lips. Such concentrates made<br />

with citric acid and colours are available in bulk for a very low price. This is spoiling the<br />

credibility <strong>of</strong> the market as well as the image <strong>of</strong> <strong>Kokum</strong> too. FPO has to act to check this<br />

unscrupulous practice.<br />

Farmers Viewpoint<br />

While we passionately debate about popularizing <strong>Kokum</strong> and increasing its<br />

production, the farmers' view-point regarding this has to be essentially taken into account.<br />

At the moment, just gearing up production, farmers feel, is not adequate. Unless and until<br />

parallel efforts for the procurement <strong>of</strong> <strong>Kokum</strong> at a remunerative price are done, these<br />

attempts might prove counter-productive. Many farmers who have marketable excess are<br />

not able to make earnings from it because <strong>of</strong> this reason. For the farmer, especially in a small<br />

scale, selling fresh fruits is a far easier option. But at present, there is no appreciable<br />

demand for fresh fruit. Very low keeping quality also is one <strong>of</strong> the reasons. A solution has o<br />

be sought to bridge these bottle-necks.<br />

Bringing out a recipe book including all our traditional & home-made recipes <strong>of</strong><br />

<strong>Kokum</strong> including <strong>Kokum</strong> wine, <strong>Kokum</strong> Hot Kashaya, salted drink, Sol Kadi, Honey-blend<br />

Sherbath etc would be a result - oriented step towards its promotion. Why can't some<br />

development agencies think <strong>of</strong> organizing <strong>Kokum</strong> food festival in cities where it is lesser<br />

known and <strong>Kokum</strong> parlours along highways? Visual media can play a greater role in this<br />

direction.<br />

I am reminded <strong>of</strong> an interesting effort from the part <strong>of</strong> an agriculture <strong>of</strong>ficer <strong>of</strong><br />

Kerala. He was working in Manjeshwar, a border area where he was exposed to the taste and<br />

good qualities <strong>of</strong> <strong>Kokum</strong>. He was recently transferred to Kannur District that is about 200<br />

kms away. He took a bagful <strong>of</strong> <strong>Kokum</strong> seeds, got a nurseryman to produce seedlings. He<br />

wrote articles in Malayalam dailies about <strong>Kokum</strong>. Says he, "This is my way <strong>of</strong> protesting<br />

against Cola."<br />

One aspect we shouldn't forget is that <strong>Kokum</strong> is a sustainable crop that doesn't<br />

require deep bore-wells to be dug or any naphtha - based or other fertilizers or any<br />

chemical pesticides. It quenches thirst on one hand and maintains our health on the other.<br />

Who knows, it may make a very good natural food colour for food industries in the coming<br />

years. A crop that can be grown with zero-attention and many many home-level uses.<br />

31<br />

Resource Book on <strong>Kokum</strong> (Garcinia indica Choisy)<br />

<strong>Western</strong> <strong>Ghats</strong> <strong>Kokum</strong> <strong>Foundation</strong>, Panaji - Goa

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