Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
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41<br />
Aggregates & Concrete Opportunities<br />
Our Development Priorities in Emerging Markets<br />
� Aggregates<br />
� Develop a deep underst<strong>and</strong>ing of local geology <strong>and</strong> o<strong>the</strong>r scarcity<br />
fac<strong>to</strong>rs in key markets<br />
� Master timing of market entry<br />
• Level of enforcement of environmental <strong>and</strong> safety regulations, etc<br />
� Build bridgeheads in attractive markets through greenfields<br />
• Geology, regulations, demographics<br />
� Strive for positioning advantage<br />
� ReadyMix<br />
� Increase <strong>the</strong> share of cash generated in emerging markets<br />
• Continue <strong>to</strong> develop existing high ROCE BUs in consolidating markets<br />
• Invest selectively in high-growth countries mainly through internal<br />
growth<br />
� (e.g. build on Orascom platform)<br />
• Manage <strong>the</strong> transition from primarily project plants <strong>to</strong> establish<br />
commercial ReadyMix networks<br />
• Capitalize on our Value Added Products development “from day 1”