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Presentation to the analysts and investors - Lafarge

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41<br />

Aggregates & Concrete Opportunities<br />

Our Development Priorities in Emerging Markets<br />

� Aggregates<br />

� Develop a deep underst<strong>and</strong>ing of local geology <strong>and</strong> o<strong>the</strong>r scarcity<br />

fac<strong>to</strong>rs in key markets<br />

� Master timing of market entry<br />

• Level of enforcement of environmental <strong>and</strong> safety regulations, etc<br />

� Build bridgeheads in attractive markets through greenfields<br />

• Geology, regulations, demographics<br />

� Strive for positioning advantage<br />

� ReadyMix<br />

� Increase <strong>the</strong> share of cash generated in emerging markets<br />

• Continue <strong>to</strong> develop existing high ROCE BUs in consolidating markets<br />

• Invest selectively in high-growth countries mainly through internal<br />

growth<br />

� (e.g. build on Orascom platform)<br />

• Manage <strong>the</strong> transition from primarily project plants <strong>to</strong> establish<br />

commercial ReadyMix networks<br />

• Capitalize on our Value Added Products development “from day 1”

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