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Presentation to the analysts and investors - Lafarge

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55<br />

Innovation Works in all Economic Times<br />

� Example of 3 countries facing reduced dem<strong>and</strong>: UK, US, Spain<br />

• Total volumes declined by 20%<br />

• The 4 international br<strong>and</strong>s grew by 26%<br />

• Their market penetration grew from 3.3% <strong>to</strong> 4.8%<br />

UK<br />

Spain<br />

US East<br />

US West<br />

Total volume<br />

(21)%<br />

(24)%<br />

(18)%<br />

(17)%<br />

Agilia+ Artevia+<br />

Chronolia+ Extensia<br />

Volumes<br />

stable<br />

up 103%<br />

up 28%<br />

up 30%<br />

International Br<strong>and</strong>s Reinforce our Leadership

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