Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
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55<br />
Innovation Works in all Economic Times<br />
� Example of 3 countries facing reduced dem<strong>and</strong>: UK, US, Spain<br />
• Total volumes declined by 20%<br />
• The 4 international br<strong>and</strong>s grew by 26%<br />
• Their market penetration grew from 3.3% <strong>to</strong> 4.8%<br />
UK<br />
Spain<br />
US East<br />
US West<br />
Total volume<br />
(21)%<br />
(24)%<br />
(18)%<br />
(17)%<br />
Agilia+ Artevia+<br />
Chronolia+ Extensia<br />
Volumes<br />
stable<br />
up 103%<br />
up 28%<br />
up 30%<br />
International Br<strong>and</strong>s Reinforce our Leadership