Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
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51<br />
The Rationale for Innovation in Concrete<br />
Why We Do It<br />
� Value for our cus<strong>to</strong>mers<br />
� Cost savings through reduced time in labor or lower quantity<br />
of o<strong>the</strong>r materials<br />
� Performance advantages for structural design or architectural<br />
beauty<br />
� Value for <strong>Lafarge</strong><br />
� Higher margins<br />
• Agilia is 10 times more profitable than st<strong>and</strong>ard concrete<br />
� Higher market penetration <strong>and</strong> cus<strong>to</strong>mer loyalty<br />
• The same cus<strong>to</strong>mers that buy Agilia<br />
<strong>and</strong> o<strong>the</strong>r specialty products<br />
will also buy st<strong>and</strong>ard concrete<br />
10<br />
From Commodity <strong>to</strong> Value Added Products<br />
We Know How <strong>to</strong> Escape <strong>the</strong> Commodity Trap<br />
Average<br />
COI/m 3<br />
Current Operating Income per m 3<br />
After specific costs<br />
X 5<br />
X 10<br />
St<strong>and</strong>ard All VAPs Agilia/Artevia<br />
Progress on Innovative <strong>and</strong> Value Added Products is key!
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