Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
Presentation to the analysts and investors - Lafarge
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
98<br />
Optimize Cementitious Consumption: Pol<strong>and</strong><br />
� A strong marketing approach…<br />
� New product offer<br />
Index 100 in 2005<br />
� Focus on Usage quality<br />
� Innovation across <strong>the</strong> board<br />
� Targeting our bag cus<strong>to</strong>mers<br />
� Strongly br<strong>and</strong>ed<br />
120<br />
110<br />
100<br />
90<br />
80<br />
70<br />
60<br />
Cement / clinker<br />
2005 2008<br />
� Bringing <strong>the</strong> following benefits…<br />
� Cost reduction<br />
� Improved market share<br />
� Price Premium<br />
� Additional capacity<br />
� Lower CO2 impact