18.02.2013 Views

Presentation to the analysts and investors - Lafarge

Presentation to the analysts and investors - Lafarge

Presentation to the analysts and investors - Lafarge

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

98<br />

Optimize Cementitious Consumption: Pol<strong>and</strong><br />

� A strong marketing approach…<br />

� New product offer<br />

Index 100 in 2005<br />

� Focus on Usage quality<br />

� Innovation across <strong>the</strong> board<br />

� Targeting our bag cus<strong>to</strong>mers<br />

� Strongly br<strong>and</strong>ed<br />

120<br />

110<br />

100<br />

90<br />

80<br />

70<br />

60<br />

Cement / clinker<br />

2005 2008<br />

� Bringing <strong>the</strong> following benefits…<br />

� Cost reduction<br />

� Improved market share<br />

� Price Premium<br />

� Additional capacity<br />

� Lower CO2 impact

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!