City's Book Piracicaba SP 2023-24
It is a biligual publication (Portuguese e English) that introduces the city of PIRACICABA in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.
It is a biligual publication (Portuguese e English) that introduces the city of PIRACICABA in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.
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Casos de Sucesso<br />
Successful Cases<br />
“<br />
Fundada no ano de 1902 na<br />
Alemanha, a Wahler Metalúrgica<br />
inaugurou sua filial brasileira na<br />
cidade de <strong>Piracicaba</strong> em 1973<br />
a pedido da Mercedes Benz, a<br />
fim de produzir os termostatos<br />
que ainda fabricamos. Uma das<br />
pioneiras no polo industrial de<br />
<strong>Piracicaba</strong> no ramo automotivo,<br />
colaborando para o crescimento<br />
econômico da cidade, recebeu<br />
em 2021 o nome Thermal<br />
Management Solutions que<br />
permanece até o dia de<br />
hoje, atuando em 80% das<br />
montadoras no Brasil, e muitas<br />
exportando direto de <strong>Piracicaba</strong>.<br />
“<strong>Piracicaba</strong> é uma cidade<br />
com bons indicadores de<br />
desenvolvimento social, capital<br />
humano e infraestrutura.<br />
Conta com uma economia<br />
sólida especialmente<br />
direcionado ao Agronegócio,<br />
segmento de atuação da<br />
Terraverde, onde vendemos<br />
máquinas e equipamentos<br />
agrícolas exclusivos da marca<br />
John Deere. A combinação<br />
desses fatores é ideal para<br />
o direcionamento de nossos<br />
investimentos na cidade.<br />
Para 20<strong>24</strong> temos planos<br />
ambiciosos de seguir com<br />
forte investimento na cidade.<br />
46<br />
PIRACICABA-<strong>SP</strong>/BRAZIL<br />
CITY´S BOOK <strong>2023</strong>-<strong>24</strong><br />
Adalberto Penachio<br />
Vice-presidente e gerente geral - Américas<br />
Vice President and General Manager - Americas<br />
Eduardo Cunali Defilippi Filho<br />
CEO<br />
Terraverde<br />
Founded in 1902 in Germany,<br />
Wahler Metalúrgica opened<br />
its Brazilian branch in the<br />
city of <strong>Piracicaba</strong> in 1973<br />
at the request of Mercedes<br />
Benz, in order to produce<br />
the thermostats that we still<br />
manufacture. One of the<br />
pioneers in the industrial<br />
center of <strong>Piracicaba</strong> in<br />
the automotive sector,<br />
contributing to the economic<br />
growth of the city, in 2021 it<br />
received the name Thermal<br />
Management Solutions, which<br />
remains until today, operating<br />
in 80% of automakers in<br />
Brazil, and many exporting<br />
directly from <strong>Piracicaba</strong>.<br />
”<br />
<strong>Piracicaba</strong> is a city with<br />
good indicators of social<br />
development, human<br />
capital and infrastructure.<br />
It has a solid economy<br />
especially aimed at<br />
Agribusiness, Terraverde’s<br />
operating segment,<br />
where we sell exclusive<br />
agricultural machinery<br />
and equipment of the<br />
John Deere brand. The<br />
combination of these<br />
factors is ideal for<br />
directing our investments<br />
in the city. For 20<strong>24</strong> we<br />
have ambitious plans<br />
to continue with strong<br />
investment in the city.
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