You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
78 Beauty Güzellik<br />
When we look at the world as a<br />
whole, I do not think that we are far<br />
behind the standards of payments<br />
and bureaucratic procedures. These<br />
are not obstacles for me to succeed.<br />
In fact, our President also says that.<br />
We are one of the countries in the<br />
top 20 in terms of country. This is an<br />
indication of the magnitude of the<br />
Republic of Turkey. Today, national<br />
income is in the range of $ 11,000-<br />
12,000. Instead of constantly looking<br />
at Europe, in fact, you should look<br />
at the other countries of the world.<br />
Even in Europe, now, we see that<br />
the national income is fixed, frozen,<br />
and the economy is not improving.<br />
Europe now seems to have entered<br />
an unproductive period. But, our<br />
growth figures are obviously going up<br />
every year and promising the future.<br />
Today, we are a country with a<br />
population of over 80,000,000, having<br />
a young population. I am extremely<br />
hopeful of our youth. I hope that our<br />
country will have more beautiful days<br />
in the coming years.<br />
Can you please mention about<br />
your other product ranges besides<br />
Private Label? What are your goals<br />
in PL?<br />
Tolga Ataş: Besides Private Label,<br />
with PEREJA, Sandy, Vivien, Verdure,<br />
Wilson, Happy Baby, Prize Cosmetics<br />
and Perlona brands, we are active in<br />
a wide range of products including<br />
personal fragrance products such<br />
as cologne, rose water, perfume,<br />
deodorant, body splash, shaving<br />
colognes; personal care products<br />
such as shampoos, lotions, creams,<br />
liquid soaps, powders, peels, baby<br />
care products as well as home<br />
care products such as room spray,<br />
laundry spray and candle.<br />
In Private Label, we operate both<br />
nationally and internationally. In the<br />
national area, we are one of Turkey’s<br />
largest private label manufacturer.<br />
We are also producing both home<br />
cosmetics and personal care<br />
products of the Turkey’s leading<br />
brands such as English Home,<br />
Chakra, Linens and LCW Home.<br />
Besides, we are working with these<br />
companies as solution partnership.<br />
We see what we serve in private label<br />
productions as a solution partner and<br />
not as a customer. Because, this is<br />
a different medium that introduces<br />
our products to our customers. It is<br />
very important for us that people see<br />
PEREJA brand when they look behind<br />
the products.<br />
Do you have any problems with<br />
packing which has an important role<br />
in selecting product? Are you able to<br />
supply in the country enough? What<br />
difficulties do you have if you are<br />
importing?<br />
Tolga Ataş: The packaging sector<br />
is a developing sector in Turkey.<br />
We are trying to do our best as the<br />
company. We have suggestions and<br />
investments. We also pay attention<br />
to the use our designs and domestic<br />
production in our packaging<br />
whenever possible.<br />
Does PEREJA think to produce its<br />
own packaging? Will you be able<br />
to meet the demand for capacity<br />
increase?<br />
Özer Susesi: I want everyone to do<br />
their own business. If everyone does<br />
the job they are specialized and<br />
focuses on it, they would be more<br />
successful. The packer must do the<br />
packing work. The manufacturer<br />
must do the production. There<br />
are companies that make both<br />
production and packaging in our<br />
sector, but I do not think they are<br />
very successful. You will ask the<br />
reason, think that you want to<br />
produce your own plastic and you do<br />
not have a chance to fill that capacity<br />
with lower capacity machines. And,<br />
think about a company that just does<br />
this job. When you have one blowing<br />
machine, the other side has 15<br />
blowing machines. I mean, I think if<br />
everyone does their job, they would<br />
be much more successful.<br />
Tolga Ataş: According to my opinion,<br />
it is also preventing the sectors<br />
that serve cosmetics from working<br />
in their own fields. For example, a<br />
fully integrated cosmetics company<br />
damages packing sector by<br />
producing it. Everyone do their own<br />
business so that we can save time<br />
but, complementary products should<br />
be done by the experts. Increase<br />
competition and open up innovative<br />
investments in this regard.<br />
What are your goals for marketing<br />
in 2018?<br />
Özer Susesi: As PEREJA, we are a<br />
well-known company in fragrance<br />
and perfume. With our new<br />
production lines, we will become<br />
more ambitious in all areas of<br />
your cosmetics. Our R&D studies<br />
is progressing extremely fast. We<br />
are about to take our place in the<br />
field of natural cosmetics as well<br />
with natural products that we follow<br />
closely the world trends and work on<br />
recently.<br />
Berrak Susesi; The core of quality<br />
product is “natural alcohol”<br />
What is the main factor which<br />
creates PEREJA?<br />
Berrak Susesi: The alcohol in our<br />
products is always very important.<br />
In our R&D, we are making studies<br />
on alcohol synthesis, research and<br />
examination. We synthesize and<br />
analyze the incoming alcohol to<br />
determine whether it is suitable<br />
for use. We know that there are<br />
many companies using synthetic<br />
alcohol in the market. Even if you<br />
cannot recognize products with poor<br />
quality alcohol by smelling it, it can<br />
cause roseola and irritation in case<br />
of contact with skin. Those who<br />
encounter it may think that they are<br />
allergic. We also give importance to<br />
our essences besides our alcohol.<br />
It is very important for us that our<br />
fragrances are natural and allergen<br />
free. We carefully select both alcohol<br />
and essences in all our products.<br />
Our sales of halal cosmetics<br />
products grow rapidly in the world<br />
market<br />
Özer Susesi: Halal cosmetics<br />
production as well as our R&D
Change language