Modulhandbuch Wirtschaftswissenschaft - Universität Tübingen

B394 Global Strategy
Lecturer: Dr. Helene Haas Course Language: English
Relevant for:
B.Sc. in International Business Administration
B.Sc. in Economics and Business Administration
B.Sc. in International Economics
M.Sc. in General Management
M.Sc. in European Management
ECTS-Credits/Stud.
Workload:
7.5/225
Type of Exam:
Written exam plus
group assignment (case
study)
Recommended for:
3 rd year B.Sc.
1 st year M.Sc.
Prerequisites:
course registration (one
week before semester
start)
Course Type and Number of hours:
2 hours per week lecture + 2 hours per week
practice course
Mode:
- B.Sc.: eligible in the major
modules International Business
- M.Sc.: eligible in the Major
Module Deepening Scope
General/ European Management
(5) and the Major Module
Supplement Scope General/
European Mangement
(M. Sc. in GM, EM)
Maximum Student number:
no formal limit
Cycle:
Winter term
Hinweise für Diplomstudierende: eligible in Internationalem Management (im Studiengang Internationale
Betriebswirtschaftslehre) with 6 Credit Points (Leistungspunkte)
Goals:
The subject Strategy is usually regarded as the most central topic in management as it
brings all the various sub-areas such as finance, marketing etc. together and analyzes the
key corporate decisions from the perspective of the CEO. Focus of this course in Global
Strategy is the multinational company. In the practice course students will analyze in case
studies corporate decisions of strategic importance in an international context.
Content:
• The concept of global strategic management
• Strategic goals, values and performance
• Industry analysis
• Resources and capabilities analysis
• Institution analysis and competitive advantage
• Industry evolution and strategic change
• Market entry strategies
• Strategic alliances
• Managing global competitive dynamics
• Organizational structures and systems
• Diversifying, acquiring and restructuring
• Knowledge management
• Global corporate governance and corporate social responsibility
Literature:
Required reading:
Peng, M.W. 2009. Global Strategic Management. 2 nd ed., International Student Edition,
South Western, ISBN 0324590989.
Recommended readings:
Bartlett, C., Ghoshal, S. & Beamish, P. 2008. Transnational management. 5 th ed., International
Edition, McGraw-Hill, ISBN 9780071259156.
Grant, R.M. 2010. Contemporary Strategy Analysis. 7 th ed., Text Edition, Wiley, ISBN
9780470747100.
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