sportFACHHANDEL 03_2018 Leseprobe
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3.<strong>2018</strong> EOG | COVER STORY | 23<br />
Object of desire: The main european<br />
exhibition „OutDoor“ in Friedrichshafen is<br />
in a transformation process which might<br />
also include moving to another city.<br />
THE EUROPEAN OUTDOOR GROUP IN THE RUN-UP TO ONE OF ITS MOST IMPORTANT DECISIONS OF ALL TIME<br />
“<br />
The main thing is us<br />
sticking together“<br />
The countdown is on. On the 7th February there is going to be the decision on where the OutDoor is going<br />
to take place from Summer 2019. Three applicant cities are still left. Hamburg, Munich or will it stay in<br />
Friedrichshafen? But who actually makes the d ecisions when it comes to Europe’s biggest outdoor show?<br />
Who is this European Outdoor Group? Who is behind it? Who calls the shots?<br />
© MESSE FRIEDRICHSHAFEN<br />
In Dan Browns best seller “Angels and Demons”<br />
the American professor Robert Langdon finds<br />
the piece Diagramma della Verità by Galileo<br />
Galilei in the Vatican’s secret archive. Therein the<br />
four elements earth, water, fire and air point the<br />
adventurous way for the “Path of Enlightenment”<br />
that leads to a secret venue of a century-old secret<br />
society. Whoever sets out on a search for the European<br />
outdoor branch’s centre of power also has to<br />
accept numerous detours: The official address is<br />
Zug in Switzerland but the president works from<br />
the offices of an American company in the Netherlands,<br />
the secretary general sits in the beautiful<br />
Lake District in England and the plenary assemblies<br />
mostly take place where the majority of members<br />
are anyway at that moment.<br />
The four outdoor elements earth, water, fire, air<br />
may lead the way to the “illuminati” but whoever<br />
wants to understand the structures and the way<br />
of thinking of the most powerful interest group<br />
of the European outdoor industry and “owner” of<br />
the “OutDoor”, would best start with a time travel:<br />
When a two-man tent was still enough for the outdoor<br />
industry, one came to terms with being seen as<br />
a small, occasionally wondrous tinkerer for niche<br />
markets that was understood as well by the “big”<br />
sports manufacturers as a first-year student >>><br />
By Andreas Mayer
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