Society 364 / 2012

Life & Style
Mode
»The Russian
costume attracts
like a
magnet. It has
style, proportions
and ancient
symbols.
«
Alla
Denissova
Ballet dancer Vladimir Malakhov
and Alla Denissova
Kontakt
RUssian traditional
costumes
Mobil: +43-(0)664-47 11 411
alladenissova2013@gmail.
com
www.alladenissova.com
➢
that they know of them as museum exponents
and clothes of fairy-tale heroes, costumes of folk
groups. But to Russians – modern people – they
don’t seem to relate at all.
•
Frequent Presentations
Then she decided to tailor her own Russian
costume and realized that she didn’t even know
what it looks like. Today you can find a lot of information
on it. But twenty years ago she found
only a couple of books on the history of Russian
costume. The best exponents are kept in museum
storages and are very hard to get to. Up to now she
has more than a dozen of costumes from different
regions of Russia and more are coming. All of
them replicate the most beautiful museum exponents
and contain modern and ancient materials
and items.
She frequently shows her collection in Austria
and other European countries. Presentations took
place at the Hofburg palace in Vienna, the Trade
Chamber of Austria, the Russian Science and Culture
Center, receipts at the Russian Embassy, the
UN in Austria, at the Pierre Cardin Miss Fashion
2011 in Paris and so on. By the way: The Tambov
costume from the historical collection is now exhibited
at the Pierre Cardin Fashion Museum.
•
Self-identification
All presentations attracted big interest in the
Russian costume. She named her project “The
Mobile Natural Museum of Russian National Costume”
because you can interact with the costume,
put on the exponents, dance and sing, take photos.
The costume – while walking in it – helps you
to understand to what place you are related to:
The costume helps the wearer to recall her roots.
Alla has seen such events quite often.
Presentation of
Russian costumes in
Paris with
Pierre Cardin
Sooner or later everyone comes to realize the
necessity of deep self-identification. Especially, for
a woman with many transformations in her life.
And each one at a certain stage of life understands
that the words “aura and life energy” are not just
words. The quintessence for her became the Russian
National Costume. It has everything: Style,
proportions, ancient symbols. Anyone who tried
the costume on felt relief and good health. The
costume attracts like a magnet.
Alla developed the modern collection for modern
women with the correct harmony of nowadays’
proportions. These are not a season fashion
and not a creative interpretation in the Russian
style. It is a developing tradition of the Russian
costume. She wants “The Mobile Natural Museum
of Russian National Costume” to encourage Russian
people no matter where they live to know,
love and wear their national costume. •
Alla Denissova
showing part of
her collection of
Russian costumes
Fotos: Alla Denissova
152 | Society 2_2013